A top tier pharma brand with a preventative treatment Rx is impressed by a 95% decrease in the cost per exposed physician over industry standards

Challenge

This pharma brand was beginning a new ad campaign and connected with Adfire Health because they wanted access to our superior healthcare professional database. The goal for their digital ad campaign was to increase the number of physicians messaged while reducing costs. It was important that the ads had a high conversion rate.

Solution

Adfire Health created an efficient and effective digital advertising solution by:

» Leveraging our proprietary database to reach the target audience
Adfire Health consistently reaches our target audience at higher rates than our competitors by utilizing our accurate and clean database of over 8 million segmented healthcare professionals.

» Delivering ads across devices
Adfire Health utilizes a comprehensive identity graph that includes over 25 million devices and over 128 million persistent identifiers so that we can enhance performance by displaying ads across devices and ad environments.

» Providing affordable ad placements on diverse channels
By targeting individual healthcare professionals based on their personally identifiable information, Adfire Health displayed this pharma brand’s ads on premium lifestyle websites, which were more affordable than endemic sites.

» Optimizing ad performance with programmatic technology
Adfire Health optimized ad performance by continuously analyzing campaign trends to determine which bid factors were increasing performance (i.e. ad placement, devices and time) and adjusting them accordingly.

» Maximizing ad impression opportunities with artificial intelligence
Through our demand side platform, Adfire Health monitored nearly 9 million impression opportunities every second to bring actionable, data-driven insights to this marketing agency’s ad campaigns.