A #1 doctor recommended over-the-counter (OTC) brand finds a trusted partner to create efficient and effective ad campaigns through their use of programmatic technology and data

Share This
Share on facebook
Share on twitter
Share on linkedin

Challenge

A #1 doctor recommended OTC brand was struggling with their existing media vendor to successfully implement a new digital advertising campaign targeting healthcare professionals. The existing vendor had no clear way to accurately target healthcare professionals and the brand did not understand why site engagements were weak. As a result, the brand was not reaching their campaign goals.

Solution

Adfire Health created a technically superior, effective and efficient digital advertising solution by:

» Identifying issues and providing immediate resolutions

After meeting with the brand’s agency to understand their goals, Adfire Health focused our attention on finding an effective strategy and communicating any issues.

» Increasing scale and reach

Adfire Health increased the scale and reach of the ad campaign by placing advertisements across a wide range of diverse channels, including non-endemic and premium lifestyle sites.

» Optimizing ad performance with programmatic technology

Adfire Health optimized ad performance by continuously analyzing campaign trends to determine which bid factors were increasing performance (i.e. ad placement, devices targeted and timing) and adjusting them accordingly.

» Delivering bonus impressions

Due to our technology’s efficiency and effectiveness, Adfire Health was able to compensate for a creative agency mistake. Adfire Health provided a bonus of over 2M impressions, valued at $30K.

» Providing ongoing reporting and consultation

Throughout our partnership, Adfire provided regular and timely reports and consultations so that this marketing agency would understand when, where and why their ads were placed.

Benefits

Over a 6-month period, increased click through rates from .04% to .4%

Increased scale and reach

Bonus impressions

State-of-the-art ad tech

Excellent customer service

Complete transparency into performance

“I am so happy with your services that I would hug you if you were in this room!”