The healthcare and programmatic worlds are constantly changing. HCP behaviors shift. Targeting capabilities, like third-party cookies, come and go. Ad tech companies introduce new technology—think machine learning and artificial intelligence. That said, one need will always exist: Your need to reach HCPs in the smartest way possible. You can do this HCP data.
Here’s everything you need to know about HCP data and why it’s so essential to your campaigns:
How Does Programmatic Technology Power Your HCP Campaigns?
Which Data Sources Can Power Your HCP Campaigns?
First-Party/HCP DataFirst-party/HCP data comes from your CRM. You can also use Adfire Health’s HCP data and target by NPI, medical specialty, and more.
Contextual DataContextual data is based on the content of a webpage. This type of data is most commonly associated with contextual advertising.
Demographic DataDemographic data is about an HCPs’ age, gender, ethnicity, income, education, and more.
Location-Based DataLocation-based data relates to an HCPs’ location, such as geographic region, DMA, or zip code.
Behavioral DataBehavioral data is based on online activity and engagement (this includes third-party cookies).
Pro Tip: Always start with first-party/HCP data, but layer on additional sources like age, location, or in-app behavior, to boost your HCP campaigns even more.
Why’s HCP Data So Important?
Percent of Marketers Who Rely
on Third-Party Cookies
Spending on Third-Party Audience Data
Percent of Marketers Who Suffer from Inaccurate Targeting