Cardiovascular Technology Advertising That Increases CTRs by 55%

Step #1: Utilize Our Proprietary Database to Target 84K+ Cardiologists & Radiologists

Adfire Health has devoted its business to creating the most accurate and clean database of HCPs in the United States. It includes over 99% of the approximately 1.1M physicians practicing medicine in the U.S., including 34K+ cardiologists and 50K+ radiologists.

Step #2: Reach HCPs Across Devices

Adfire Health utilized a comprehensive healthcare provider identity graph that included over 25M devices and over 128M persistent identifiers so they could enhance personalization by displaying ads across devices, households, and locations.

Step #3: Deliver Ads on the Types of Sites HCPs Prefer

After analyzing the campaign data and determining that cardiologists and radiologists prefer News and Business content by 672%, the Adfire Health team delivered more ads on these types of sites.

Step #4: Optimize the Campaign by Shifting Spend & Strategically Increasing Bids

To further optimize the campaign, Adfire Health’s programmatic team shifted spend to the top performing ads, updated the CPC goals regularly — lowering costs — and increased bids for specific ad sizes and devices, winning better inventory for the campaign.

Step #5: Conduct Ongoing Reporting & Consultations

Throughout the partnership, the Adfire Health team provided regular, NPI-level reports so the client could understand where and why their ads were placed. The team also offered weekly recommendations to further improve the campaigns.