Get Started with Adfire Health
Digital Ad Strategies That Increase HCP Engagement
1. Rely on NPI Targeting
2. Invest in Non-Endemic Advertising
3. Use Innovate Ad Types
Mobile In-App Ad
Ads delivered while users are engaging with mobile apps.High-Impact Display Ad
Generally larger ads that take up a lot of the screen.CTV Ad
Ads delivered in tandem with video content streamed on CTV devices.Getting HCPs to engage with your ads relies on more than audience targeting and ad inventory. For example, a run-of-the-mill image ad on Facebook might not be enough to grab their attention. Similarly, a static display ad on a premium lifestyle website may get lost. Thankfully, all of these ecosystems offer different ad types, including some innovative ones that will help you shine just a little brighter than your competitors.
This could mean a mobile in-app ad (as long as it’s not a medically related app), which continues to outshine other ad formats. In fact, mobile video in-app ad click-through rates are 7.5X higher than display ads.5 It could also mean CTV inventory, which can increase time spent with ads. According to a study, interactive ad units on CTV produced an engagement rate that was almost 6X higher than other ad formats.6 It could even mean a high-impact display ad on a non-endemic website, which drives more engagement due to its interactivity.