After a pandemic-induced hiatus, in-person medical conferences are returning. So far in 2021, the National Kidney Foundation 2021 Spring Clinical Meeting took place in Orlando, FL, the American Academy of Orofacial Pain (AAOP) 2021 Meeting went down in Scottsdale, AZ, and Vision Expo East 2021 returned to New York City. While some conferences will remain virtual in the interim, many are opening their doors, which begs the question: Is it time to add conferences back to your healthcare advertising strategy?
Advertise to HCPs at Medical Conferences in 3 Simple Steps
Despite the growing prominence of digital advertising—eMarketer expected health and pharma digital advertising spending to reach $9.53 billion in 2020, up 14.2% from 2019—now’s not the time to divert your healthcare ad budgets away from tried-and-true medical conferences.1 It is time, however, to add a digital layer to your strategy.