Different Types of Data
Deterministic and Probabilistic Data
Ways Healthcare Marketers Can Use Data
For example, if you wanted to get your sleep aid in front of sonologists, Adfire Health would provide 2,500+ possible targets from our proprietary database, which includes 99% of healthcare providers. From there, you may decide you want to target them while they appear to have free time, maybe while they are reading the New York Times. We put this information into our programmatic system and it does the buying for us in real time and at the absolute lowest cost. In fact, we can buy 1000 banner impressions that will appear on the New York Times for as little as $10.