Privacy concerns. Adjusting to a digital-first world. Tight marketing budgets.
Recent years have presented healthcare marketers with more challenges than any other time in history. Healthcare marketing professionals have had to learn a whole new way of operating. On top of that, marketers now have to understand and tend to the changing needs and priorities of both HCPs and patients. We get it. It’s a lot.
Fortunately, the pharma and healthcare marketing community offers plenty of support and resources, and we’re here to help you find them. Here’s a list of the top healthcare digital marketing conferences to attend in 2023.
2023 BioPharma eMarketing Summit
Date: February 23-23, 2023
Location: New York, NY
2023 BioPharma eMarketing Summit will give you answers to questions like: What are the best strategies for engaging HCPs and patients? How do I build a healthcare marketing industry strategy that works in 2023? How can marketers capitalize on the digital transformation taking place in current times?
Some of the topics you can expect to learn about include the digital healthcare revolution, building a content supply chain, and marketing strategies driving healthcare. Some of the featured speakers at their 2022 conference included Neil Patel, Alina Henry, Bryan Cohen, Lindsey Karberg, Jake Knorr, and Steve Peretz.
DigiPharma Connect 2023
Date: February 26-28, 2023
Location: Austin, TX
DigiPharma Connect 2023 is a healthcare marketing conference for senior-level pharma and biotech marketers. Attendees will have the opportunity to network, hear from relevant vendors, and discuss industry trends.
Some of the topics include “Transitioning To Omnichannel Marketing, The New North Star For Digitally Enabled Customer Engagement,” “Optimizing DiseaseState Education As An Enabler For Launching Highly Effective Brand Campaigns,” and “Now Streaming: Embracing Connected TV To Improve Your Reach.”
Pharma USA 2023
Date: March 28–29, 2023
Location: Philadelphia, PA
Pharma USA 2023 is one of the premier pharma marketing conferences for healthcare innovators. Attendees will have access to 100+ speakers, 50+ booths, and 40+ case studies.
Some of the keynote speakers include Julie Kim of Takeda, Arpa Garay of Moderna, Johanna Mercier of Gilead, Victor Bulto of Novartis, Ron Philip of Spark Therapeutics, and Alexander Hardy of Genentech.
13th Annual Meeting – Becker’s Hospital Review
Date: April 3-6, 2023 — Chicago, IL
April 11-13, 2023 — Virtual Event
Location: Chicago, IL & online
13th Annual Meeting – Becker’s Hospital Review is an ideal conference for healthcare executives in the hospital marketing space. Some of the topics that’ll be discussed include consumerism, nursing staffing, telehealth, physician burnout, health equity, and pharmacy costs.
The list of speakers includes over 250 C-suite speakers from hospital and health systems, as well as big names, such as Martha Stewart, Larry Bird, Mark Cuban, and Earvin “”Magic”” Johnson. While Becker’s isn’t solely a hospital marketing conference, there will be plenty of opportunities and sessions for hospital marketers.
Healthcare Marketing & Physician Strategies Summit 2023
Date: April 17-19, 2023
Location: Austin, TX
Healthcare Marketing & Physician Strategies Summit 2023 is a conference where important healthcare marketing, communication, digital, and physician relationship challenges are identified and tackled head-on. Senior-level healthcare execs will share actionable strategies and solutions.
The 2022 conference included topics, such as “Build a Next-Gen Marketing Team,” “The CMO/CIO Partnership: Focus on the Consumer,” and “Run Less, Play More: A Marketing Reboot.”
Digital Healthcare Innovation Summit (DHIS) 2023
Date: West Coast — February 1, 2023
East Coast — June 7, 2023
Location: West Coast — La Jolla, CA & online
East Coast — Boston, MA & online
Digital Healthcare Innovation Summit (DHIS) 2023 is a conference for leading healthcare innovators, investors, providers, policymakers, and payers. Attendees will have access to panel discussions, networking opportunities, keynote talks, and live Q&A sessions.
Some of the agenda topics from 2022 included “Navigating the huge demand for hiring clinicians/clinical talent,” “Leveraging data & digitization to modernize clinical trials,” and “The role of CMO’s and the importance of clinical leadership in new, innovative companies.”
SHSMD 2023 Annual Conference
Date: September 10-13, 2023
Location: Chicago, IL
SHSMD 2023 Annual Conference covers a variety of topics, including healthcare marketing, PR, business development, and strategic planning. At the 2022 conference, attendees had access to peer-to-peer knowledge sharing, hands-on solutions from vendors, and timely and innovative sessions from leading experts.
Some of the 2022 sessions included “Health & Discovery Content Hub SEO Strategy Focused on Added Exposure in Search Engine Results,” “Backable: The Future of Health Care in the Post-COVID Era,” and “Breaking Out! Innovations in Media Buying.”
HLTH 2023 brings together 7,000+ industry leaders to solve healthcare problems and find ways to improve health. Attendees will have the chance to interact with payers, providers, pharma companies, startups, investors, government representatives, industry analysts, and more.
HLTH 2022, which took place in November, had 8,500+ attendees, 300+ speakers, and 650+ sponsors.
Pharma & Healthcare Marketing Conferences in 2023: Finding the Right One for You
With so many conferences geared toward pharma and healthcare marketers in 2023, it can be challenging to figure out which ones to attend. The good news? They all offer amazing opportunities to network with healthcare marketing leaders, learn tips & tricks, and expand your industry knowledge. Here’s to making 2023 your best marketing year yet!
Looking to jumpstart your healthcare marketing? Get our FREE whitepaper, The Pharma Marketer’s Guide to Advertising to HCPs.