Healthcare Video Advertising Challenge #1: Market Saturation
You can navigate this HCP video advertising challenge by understanding your target audience and tailoring the ads to what you know about them, including their digital preferences and behaviors, as well as their expectations from ads. For example, if you’re targeting younger HCPs, CTV and OTT ads will likely stand out more than a traditional video display ad. Why? Because younger HCPs spend a lot of their time streaming their favorite shows and movies.
Healthcare Video Advertising Challenge #2: There’s No Standardized Measurement
Healthcare Video Advertising Challenge #3: Viewability Isn’t Guaranteed
- Prioritize the content at the beginning of the video to increase your chances of grabbing HCPs’ attention
- Include your brand logo and make sure the video’s aesthetics are similar to the landing page where you’re driving users
- Create a video that makes sense even without audio, as many users will engage with no sound