Can You Advertise Medical Devices Online?
What’s a Restricted Medical Device?
Who Regulates Medical Device Advertising?
Medical Device Advertising Regulations: What Do They Actually Mean?
- A restricted device is misbranded if its advertising is false and misleading in any particular way.
- A restricted device is misbranded if its advertising does not contain a brief statement of the device’s intended use and relevant warnings, precautions, side effects, and contraindications.
Medical Device Advertising Regulations From Facebook & Google
- Ad content shouldn’t contribute to negative self-perception, such as highlighting a specific body type as desirable.
- Ads should never draw attention to health conditions, such as zoomed-in images of bacne.
- Ads shouldn’t contain false, deceptive, or misleading claims.
- Ads that include debunked claims related to medical treatments are prohibited.
- Marketers cannot promote non-government approved medical products that are advertised in a way that implies they’re safe and effective in treating a particular disease or ailment.
- It’s prohibited to market products that have been subject to any government or regulatory warning.
- Promotion of experimental medical treatments is prohibited.
- Clinical trial recruitment is prohibited in many countries. However, it is allowed in Canada, the United States, and some other countries.
- It’s prohibited to promote at-home HIV tests except in the U.S., France, the Netherlands, and the U.K.
- Ads related to fertility and birth control are prohibited in some countries, such as Iran, China, and Saudi Arabia.
Medical Device Advertising Regulations: Adfire Health’s Advice
Focus on the Details
Be Consistent Across All Channels
Succeeding in the medical device industry is often about looking forward and identifying opportunities to be the first mover. When it comes to maintaining FDA and FTC medical device ad compliance, you can find value in looking in the rear-view mirror. Specifically, by looking at what your competitors are doing and whether the FDA or FTC is sounding the alarm. If they do, take note of their misstep.
- Astute Analytica. Medical Devices Market Size Worth USD 625.3 Billion by 2027 | CAGR: 6.3%: Astute Analytica. Cision US Inc. Published October 20, 2021. Accessed January 19, 2022.
- Lionel Sujay Vailshery. Average number of connected devices residents have access to in U.S. households in 2020, by device. Statista. Published March 2020. Accessed January 19, 2022.