Working with an HCP advertising agency is a lot like working with a financial advisor. You give them your money — in your case, your ad spend — and hope to see a return. If they underperform, you’re out potentially tens of thousands of dollars. This is why having an in-depth conversation with any HCP agency you’re considering prior to signing an insertion order (IO) is essential. Here are 10 questions to ask an HCP advertising agency before signing on the dotted line.