Drive Brand Awareness and Achieve Script Lift
Adfire Health partners with you to raise HCP awareness of your FDA-approved drugs.
Brand Launch
Partner with Adfire Health To Drive Awareness and Script Lift
Understanding the dynamics of competitive healthcare markets is critical to the success of new therapy launches. Generating awareness and increasing script lift requires expert communication to all stakeholders throughout its product lifecycle. With Adfire Health’s comprehensive suite of capabilities and team of dedicated experts, maximize your omnichannel approach and expand awareness amongst key HCP audiences.
Whether you are launching a new drug, aiming to increase brand awareness, blunt competition, carve into new markets, or simply looking to differentiate your brand, Adfire Health delivers.
Handcrafted Audiences
Target 2.7MM+ NPIs and
5.5 MM+ Other HCPs
Adfire Health will help you select, target and engage the right HCP audiences with ThumbprintTM, our proprietary data ecosystem.
- Allergy & Immunology
- Anesthesiology
- Cardiology
- Dermatology
- Emergency Medicine
- Endocrinology
- Gastroenterology
- Hematology
- Hospitalist
- Infectious Diseases
- Internal Medicine/Primary Care
- Medical Genetics
- Nephrology
- Urology
- Neurology
- OB/GYN
- Oncology
- Ophthalmology
- Orthopedics
- Otolaryngology/ENT
- Pathology
- Podiatry
- Psychiatry
- Pulmonology
- Radiology
- Rheumatology
- Surgery
Layer Targeting Strategies to Your Audiences
Increase Conversion Opportunities By Narrowing Your HCP Audience
Adfire Health can help you understand the potential prescribing behavior of NPIs. We can create segments of HCPs based on prescribing behavior to identify top decile prescribers. Use these insights to more appropriately segment audiences and increase the engagement of HCPs prescribing your medication.
Adfire Health’s Capabilities
Drive Further Awareness & Education Around Your Products
Adfire Health offers a multipronged marketing approach to provide continuous education and exposure to your brand and products. Reach HCPs across personal devices, their favorite websites, streaming services, and more.
Cross Device
Reach HCPs anywhere at any time on their smartphones, work computers, PCs, tablets, TVs, and more.
High Impact
Maximize your brand’s voice and reach the specific HCP audiences you want to attract.
Reporting & Measurement
Gain Additional Insights Into Which HCPs Engage With Your Content
Adfire Health continues to track and measure the awareness and engagement of the HCPs who interact with your ads. These high-level insights allow you to continue the conversation with the HCPs most likely to prescribe your product:
- Script lift studies that include patient claims data so you know which NPIs are top decile prescribers.
- Individual NPI and end-user level engagement data on impressions, clicks, and conversions.
- Intel on best performing creative messages and referring URL or app.
- Deliverables with real-time data on a daily, weekly, or monthly basis.
- 360° view of marketing performance connecting media exposure and prescription sales data.
The Adfire Health Advantage
Creating An Effective Script Lift Campaign
Adfire Health specializes in creating customized script lift campaigns for pharmaceutical companies. Our team of experts will work with you to develop a campaign that meets your unique objectives. We’ll handle everything from HCP audience research and messaging to campaign optimization and reporting.