Drive Brand Awareness and Achieve Script Lift

Understanding the dynamics of competitive healthcare markets is critical to the success of new therapy launches. Generating awareness and increasing script lift requires expert communication to all stakeholders throughout its product lifecycle. With Adfire Health’s comprehensive suite of capabilities and team of dedicated experts, maximize your omnichannel approach and expand awareness amongst key HCP audiences.

Whether you are launching a new drug, aiming to increase brand awareness, blunt competition, carve into new markets, or simply looking to differentiate your brand, Adfire Health delivers.

Adfire Health will help you select, target and engage the right HCP audiences with Thumbprint^TM, our proprietary data ecosystem.

Adfire Health can help you understand the potential prescribing behavior of NPIs. We can create segments of HCPs based on prescribing behavior to identify top decile prescribers. Use these insights to more appropriately segment audiences and increase the engagement of HCPs prescribing your medication.

Adfire Health offers a multipronged marketing approach to provide continuous education and exposure to your brand and products. Reach HCPs across personal devices, their favorite websites, streaming services, and more.

Adfire Health continues to track and measure the awareness and engagement of the HCPs who interact with your ads. These high-level insights allow you to continue the conversation with the HCPs most likely to prescribe your product:

• Script lift studies that include patient claims data so you know which NPIs are top decile prescribers.
• Individual NPI and end-user level engagement data on impressions, clicks, and conversions.
• Intel on best performing creative messages and referring URL or app.
• Deliverables with real-time data on a daily, weekly, or monthly basis.
• 360° view of marketing performance connecting media exposure and prescription sales data.

Adfire Health specializes in creating customized script lift campaigns for pharmaceutical companies. Our team of experts will work with you to develop a campaign that meets your unique objectives. We’ll handle everything from HCP audience research and messaging to campaign optimization and reporting.