Data

Find a better way to reach HCPs and patients.

Data is at the very core
of great digital advertising.

Adfire Health has developed a proven process to maximize the power of HCP and patient data for healthcare marketers.
  • Determine the audience you should be targeting
  • Identify and utilize the proper database to collect relevant data
  • Build data lists by merging strategies and databases
  • Maximize data performance

It’s important to understand where you data is coming from and why it will maximize ad performance.

HCP Data

Adfire Health’s First Party Proprietary Database

  • 300+ healthcare databases
  • 8k+ outbound daily calls
  • 5M+ personalized landing pages
  • 128M+ persistent identifiers in our Identity graph

Patient Data

Adfire Health’s Strategically Chosen Data Partners

  • 120+ patient conditions and Rx populations, backed by claims and lifestyle attributes
  • 150M+ first-party opted in consumer profiles with self-declared demographic information, healthcare conditions and wellness data
  • 95% of all CPG and OTC spending in the U.S. sourced from panel and loyalty cards
  • Purchase and media behavior of over 90M households
    in the US
  • Weather based conditions and sentiments

Adfire Health’s data is safe to use.

Our patient data is HIPAA compliant because it is not sourced from medical records, claims or other covered entities. Our proprietary HCP database is comprised of data that has been opted-in to by HCPs who have taken an affirmative action to offer their consent for its use.

Use Better Data.

Create: Crafting Campaigns that Convert

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Create: Crafting Campaigns that Convert

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Get Connected: Digital Advertising in Healthcare

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Digital Advertising in Healthcare

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Read Get Connected: Digital Advertising in Healthcare.

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Get Connected: Digital Advertising in Healthcare

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Programmatic: The Future of Healthcare Advertising

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Programmatic: The Future of Healthcare Advertising

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Download Adfire Health’s one-page glossary which includes the most frequently used terms and acronyms in healthcare marketing.

Learn more about Adfire

Health's capabilities.