Data
Data is at the very core
of great digital advertising.
Adfire Health has developed a proven process to maximize the power of HCP and patient data for healthcare marketers.
- Determine the audience you should be targeting
- Identify and utilize the proper database to collect relevant data
- Build data lists by merging strategies and databases
- Maximize data performance
It’s important to understand where you data is coming from and why it will maximize ad performance.
HCP Data
Adfire Health’s First Party Proprietary Database
- 300+ healthcare databases
- 8k+ outbound daily calls
- 5M+ personalized landing pages
- 128M+ persistent identifiers in our Identity graph
Patient Data
Adfire Health’s Strategically Chosen Data Partners
- 120+ patient conditions and Rx populations, backed by claims and lifestyle attributes
- 150M+ first-party opted in consumer profiles with self-declared demographic information, healthcare conditions and wellness data
- 95% of all CPG and OTC spending in the U.S. sourced from panel and loyalty cards
- Purchase and media behavior of over 90M households
in the US - Weather based conditions and sentiments
Adfire Health’s data is safe to use.
Our patient data is HIPAA compliant because it is not sourced from medical records, claims or other covered entities. Our proprietary HCP database is comprised of data that has been opted-in to by HCPs who have taken an affirmative action to offer their consent for its use.
