Engage HCPs Who Treat Rare Diseases
Convert HCPs with 1:1 rare disease marketing campaigns that run on proprietary NPI data.
Let's Optimize Your Targeting.
Reach out today to see how Adfire
Health can help.
Health can help.
Target HCPs by Medical Specialty
Reach out today to see Adfire Health’s specialty counts.
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Let Adfire Health Support Your HCP Outreach
With the increasing complexity of identifying HCPs who diagnose and treat rare diseases, it’s time to rethink conventional advertising and develop strategic, highly targeted digital campaigns that drive impact.
Digital Transformation
The average person, including HCPs, has access to 10 connected devices and spends 8 hours a day using them.
Fewer In-Person Meetings
97% of HCPs said they want either all virtual or a mix of virtual and in-person meetings moving forward.
An Abundance of Information
Most Americans are exposed to around 4,000 to 10,000 ads each day. Digital advertising gives you an effective and efficient way to break through with more personalized content.
Proven Strategies to Boost Digital Engagement
Despite HCPs’ ever-increasing use of technology, you still need a holistic digital advertising strategy to break through and generate engagement. These six methods can help you do that.
Point of Care
Engage HCPs at their practice site with geofencing and location-based targeting during moments of patient care.
Native
Gain credibility and higher engagement through ads that match the editorial flow of premium lifestyle sites on which they appear.
Contextual
Increase HCPs engagements with natural language processing that understands unstructured data such as text, images, and video.
Mobile & In-App
Capture the attention of HCPs on the most commonly used device—the smartphone—through premium sites and apps.
Connected TV (CTV)
Bring the targeted and measured capabilities of programmatic to HCPs through CTV campaigns.
Video
Bring your brand to life across popular digital channels and devices with digital video advertising.
Adfire Health by the Numbers
8MM+
Number of HCPs in proprietary database
250+
Number of HCP specialities you can target using Adfire Health
99%
Percentage of U.S. doctors in proprietary database
