Insights

Marketing to Doctors & Physicians: 6 Strategies to Maximize Your Budget in 2023

Marketing to doctors and physicians doesn’t have to be complicated. Here are 6 strategies to ensure you’re delivering ads destined for clicks.

The Key to Selling Medical Devices? Smarter HCP Advertising

There are more than 6,500 medical device companies in the world.1 A staggering number, no doubt, but also an indication …

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A #1 selling over-the-counter (OTC) pain reliever brand uses clean, accurate and segmented data to reach high value prescribers

Challenge The #1 selling OTC pain reliever brand needed to launch an ad campaign within two days. The brand wanted …

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Medical Device Direct-to-Doctor Advertising: What Is It? (+ How to Do It Well)

Think about a world without programmatic technology powering your medical device advertising strategy. It’s hard to imagine, right? After all, …

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How to Create an HCP-Level Pharmaceutical Advertising Strategy

Human connection has been at the heart of pharma reps’ HCP engagement playbook for years. By getting in the same …

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A Guide to Crafting Healthcare Ad Campaigns That Convert

Tired of launching healthcare ad campaigns that don’t convert? Learn best practices for writing & designing healthcare ads and how …

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Healthcare Geofencing: The What & Why

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your …

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The HCP Marketing Pro’s Guide to Digital Healthcare Advertising

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing …

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5 Surefire Ways to Prevent Ad Fatigue for HCP Campaigns

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over …

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10 Critical Questions to Ask an HCP Advertising Agency Before Signing an IO

Working with an HCP advertising agency is a lot like working with a financial advisor. You give them your money …

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Press Releases

March, 2022

Adfire Health’s Caitlin Barasa Named Woman to Watch 2022 by MM+M

50 of the industry’s most esteemed women leaders and up-and-comers will be honored at this year’s in-person celebration, set for June 7 in New York City.

March, 2022

Adfire Health: Empowering the Possibility of HCP Targeting

Marketing to healthcare professionals (HCPs) has its own unique set of challenges. For example, there are many regulations in healthcare professional advertising, requiring healthcare marketers to keep a keen eye on ad c …