How to Use Healthcare Social Media Marketing to Reach HCPs
CTV, OTT, and OOH likely come to mind when you think about healthcare advertising. These tactics have become the backbone of almost every HCP advertising strategy.But that’s changing. Today, any healthcare advertising strategy should include healthcare …
Adfire Health’s Caitlin Barasa Named Woman to Watch 2022 by MM+M
50 of the industry’s most esteemed women leaders and up-and-comers will be honored at this year’s in-person celebration, set for June 7 in New York City.
Adfire Health: Empowering the Possibility of HCP Targeting
Marketing to healthcare professionals (HCPs) has its own unique set of challenges. For example, there are many regulations in healthcare professional advertising, requiring healthcare marketers to keep a keen eye on ad c …