Health Union acquires Adfire Health to offer unmatched patient and HCP engagement.

Precision Marketing for Medical Devices

Connect with a premier medical device marketing agency celebrated for advancing market share with tailored, data-backed digital engagement strategies.

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The Challenge

Developing a Smart Medical Device Marketing and Advertising Strategy is Harder than Ever

Developing a cutting-edge marketing and advertising strategy for medical devices is increasingly demanding, especially with the need to navigate strict regulatory standards and engage busy healthcare professionals, consumers, and caregivers. Balancing compliance and innovation while effectively communicating complex information to a diverse audience adds significant complexity. This environment demands continuous innovation, making marketing in the medical device sector both demanding and rewarding.
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Adfire Health’s Solutions

Become a Leading Medical Device Brand 

Adfire Health is committed to creating opportunities for medical device brands to reach handcrafted audiences. Through our bespoke process, we educate and equip our partners with proprietary solutions that enable and optimize their efforts for the best results.

Brand Launch

Generate awareness with targeted segments to build brand affinity.

Disease State Education

Engage audiences who seek novel approaches for treatment.

Handcrafted Audiences

Get Connected with ThumbprintTM, a Rich Data Ecosystem

Build robust, persistent user profiles to drive superior engagement.

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End-to-End Ecosystem

Precisely target HCP, patient, and consumer audiences with Thumbprint™, our comprehensive and brand-safe data ecosystem that utilizes first- and third-party data.

Validated, Personal, First-party HCP Data

Build audience segments from over 8.2 million HCPs across 100+ license types and 660+ specialties to efficiently target and reach the right HCPs on a 1:1 level.

Superior Patient and Consumer Reach

Enhance your third-party patient and consumer targeting through strategic data layering to innovatively and ethically engage, connect with, and convert your target patient and consumer groups.

Adfire Health’s Capabilities

The Right Place, The Perfect Time, The Optimal Way

Drive awareness and engagement with Adfire Health’s extensive range of capabilities. Reach targeted segments on the devices they use, the environments they frequent and with the ad formats they notice.

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Channels

Reach diverse audiences effectively and maximize engagement across different platforms and touchpoints.

Display
Email
Search
Social

Devices

Increase synergy with HCPs by targeting them on their mobile, desktop, and other devices. 

Cross Device
Mobile
CTV

Environments

Elevate your brand and build trust through strategic ad placements across the web.

Retargeting
Contextual
Point of Care
Premium
Native
Mobile & In-app
CTV/OTT

Formats

Drive ad impact by diversifying the types of advertisements your brand delivers. 

High Impact
Mobile
Video
Native
Measurement & Reporting

Receive Outcome-Based Insights

Increase the likelihood of ongoing brand engagement and conversions with insights that will improve marketing performance.

Custom Reporting
Receive reports on your preferred schedule and destination.

Actionable Insights
Access unrivaled insights into media to improve efficiency.

NPI-Level Measurement
Learn from data which HCPs interact with your marketing at the most granular level.

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The Adfire Health Advantage

The Audience You Want, The Results You Desire, The People You Love to Work With

At Adfire Health, we support marketers, healthcare professionals, families, and communities on their journey to improve patient outcomes.

Handcrafted Audiences

Precisely target HCP, patient, and, consumer audiences with Thumbprint™, our comprehensive and brand-safe data ecosystem that utilizes first- and third-party data.

Strategie Outreach

Develop a strategic action plan to reach targeted segments on the devices they use, the environments they frequent, and the ad formats they notice.

Actionable Measurement & Reporting

Receive desirable measurement that aligns with specific KPIs, data, and actionable insights.

How can we help your marketing?

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How can we help your marketing?

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