Pharma Marketing that Reaches Healthcare Professionals,
Consumers, and Caregivers

Market pharmaceutical products with a digital engagement strategy proven to increase script lift and share of voice.

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The Challenge

Pharma Marketing is Harder Than Ever

Pharmaceutical marketers face many challenges when advertising to HCPs, patients, caregivers, and other key stakeholders who are decision makers when it comes to prescribing medications. They must navigate a complex web of regulations and ethical considerations, overcome internal obstacles existing between siloed departments, and remain relevant in a highly competitive market.
They must also create a digital advertising strategy to reach their target audience with precision and at scale requiring them to weed through a variety of vendors, technologies and more.
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Adfire Health’s Solutions

Become a Leading Brand in Pharma

Adfire Health is committed to creating opportunities for pharmaceutical brands to reach HCPs, patients, caregivers and other key stakeholders. Through our bespoke process, we educate and equip our partners with proprietary solutions that targeted audience segments and optimize their efforts for the best results.

Brand Launch

Generate awareness with targeted segments  to build brand affinity and drive script lift for FDA-approved products.

Disease State Education

Engage audiences who seek novel approaches to treat their patients, especially those who may be unfamiliar with unique therapies and mechanisms of action.

Handcrafted Audiences

Get Connected with ThumbprintTM, a Rich Data Ecosystem

Get Connected with ThumbprintTM, a Rich Data Ecosystem

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End-to-End Ecosystem

Precisely target HCP, patient, and caregiver audiences with Thumbprint™, our comprehensive and brand-safe data ecosystem that utilizes first- and third-party data.

Validated, Personal, First-party HCP Data

Build audience segments from over 8.2 million HCPs across 100+ license types and 660+ specialties to efficiently target and reach the right HCPs on a 1:1 level.

Superior Patient and Consumer Reach

Enhance your third-party patient and consumer targeting through strategic data layering to innovatively and ethically engage, connect with, and convert your target patient and consumer groups.

Adfire Health’s Capabilities

The Right Place, The Perfect Time, The Optimal Way

Drive awareness and engagement with Adfire Health’s extensive range of capabilities. Reach targeted segments on the devices they use, the environments they frequent and with the ad formats they notice.

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Channels

Reach diverse audiences effectively and maximize engagement across different platforms and touchpoints.

Display
Email
Search
Social

Devices

Increase synergy with HCPs by targeting them on their mobile, desktop, and other devices. 

Cross Device
Mobile
CTV

Environments

Elevate your brand and build trust through strategic ad placements across the web.

Retargeting
Contextual
Point of Care
Premium
Native
Mobile & In-app
CTV/OTT

Formats

Drive ad impact by diversifying the types of advertisements your brand delivers. 

High Impact
Mobile
Video
Native
Measurement & Reporting

Receive Outcome-Based Insights

Increase the likelihood of ongoing brand engagement and conversions with insights that will improve marketing performance. 

Custom Reporting
Receive reports on your preferred schedule and destination.

Actionable Insights
Access unrivaled insights into media to improve efficiency.

NPI-Level Measurement
Learn from data which HCPs interact with your marketing at the most granular level.

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The Adfire Health Advantage

The Audience You Want, The Results You Desire, The People You Love to Work With

At Adfire Health, we support marketers, healthcare professionals, families, and communities on their journey to improve patient outcomes.

Handcrafted Audiences

Precisely target HCP, patient, and caregiver audiences with Thumbprint™, our comprehensive and brand-safe data ecosystem that utilizes first- and third-party data.

Strategic Outreach

Develop a strategic action plan to reach targeted segments on the devices they use, the environments they frequent, and the ad formats they notice.

Actionable Measurement & Reporting

Receive desirable measurement that aligns with specific KPIs, data, and actionable insights.

“Adfire Health is a dream partner. We’re so happy we found them. No other vendor comes close, and they offer unmatched service. We’re going to brag about Adfire Health.”

Digital Media Supervisor

“These are the best numbers the company has ever seen in its history of existence.”

Digital Marketing VP

“The Adfire Health team is great to work with, extremely responsive, very flexible, and open to testing new technology, and always willing to go above and beyond for us.”

VP, Strategy

How can we help your marketing?

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How can we help your marketing?

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