Pharma Advertising That Reaches Healthcare Professionals (HCPs)

Market pharmaceutical products with a 1:1 digital engagement strategy proven to increase script lift and share of voice.

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The Challenge

Pharma Marketing is Harder Than Ever

Pharmaceutical marketers face many challenges when advertising to NPIs, HCPs, and other key stakeholders who are decision makers when it comes to prescribing medications. They must navigate a complex web of regulations and ethical considerations, overcome internal obstacles existing between siloed departments, and remain relevant in a highly competitive market.  They must also create a digital advertising strategy to reach their target audience with precision and at scale requiring them to weed through a variety of vendors, technologies and more.
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Adfire Health’s Solutions

Become a Leading Brand in Pharma

Adfire Health is committed to creating opportunities for pharmaceutical brands to reach healthcare professionals. Through our bespoke process, we educate and equip our partners with proprietary solutions that enable and optimize their efforts for the best results.

Brand Launch

Generate awareness with targeted HCP segments  to build brand affinity and drive script lift for FDA-approved products.

Conference Support

Elevate your presence before, during, and after important medical conferences with 1:1 NPI targeting.

Disease State Education

Engage HCPs who seek novel approaches to treat their patients, especially those who may be unfamiliar with unique therapies and mechanisms of action.

Targeting HCPs

Democratizing Access to HCPs

Handcrafted, privacy compliant  audiences, with measurable insights allow you to launch marketing campaigns with confidence.

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End-to-End Ecosystem

Our proprietary database, Thumbprint™, holds 8.2MM+ records, including 2.7MM+ NPIs, 5.5MM+ other healthcare professionals, 100+ license types, and 660+ medical specialties.

Segmented HCP Audiences

Building the right audience can be challenging, which is why our database allows you segment HCP audiences by NPI, state licensing, specialty, diagnostic and prescribing behavior, and more.

Quality Data

Access our unrivaled HCP database and leverage insights that stem from billions of impressions, email sends, and clicks.

Adfire Health’s Capabilities

The Right Place, The Perfect Time, The Optimal Way

Drive awareness and engagement with Adfire Health’s extensive range of capabilities. Reach targeted HCP segments on the devices they use, the environments they frequent and with the ad formats they notice.

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Devices

Increase synergy with HCPs by targeting them on their mobile, desktop, and other devices. 

Environments

Elevate your brand and build trust through strategic ad placements across the web.

Format

Drive ad impact by diversifying the types of advertisements your brand delivers. 

Measurement & Reporting

Receive Outcome-Based Insights

Adfire Health enables brands to make better decisions efficiently. We provide desirable measurement that aligns with specific KPIs, real-time data and actionable insights. 

  • NPI & User Level Measurement
  • Return on Ad Spend (ROAS)
  • Script Lift
  • HCP Engagement
  • HCP Awareness
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The Adfire Health Advantage

A Pharma Ad Agency You'll Love Working With

At Adfire Health, we support marketers, healthcare professionals, families, and communities on their journey to improve patient outcomes.

Handcrafted Audiences

Our proprietary database of 8.2MM+ healthcare professionals allows you to reach strategically important HCPs at the right time and place through multi-pronged approaches to your campaigns.

Managed Services

Our dedicated experts will do the work for you so you can focus on other tasks. With ongoing support throughout each campaign, you’ll understand exactly where you stand and how to move forward.

NPI & User Level Measurement

Reporting is key when it comes to effective digital campaigns. We provide high-level, customized reports that drill down on performance and show which HCPs are engaged so you can keep important conversations rolling.

“Adfire Health is a dream partner. We’re so happy we found them. No other vendor comes close, and they offer unmatched service. We’re going to brag about Adfire Health.”

Digital Media Supervisor

“These are the best numbers the company has ever seen in its history of existence.”

Digital Marketing VP

“The Adfire Health team is great to work with, extremely responsive, very flexible, and open to testing new technology, and always willing to go above and beyond for us.”

VP, Strategy

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How can we help your marketing?

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