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Digital Advertising for Pharma Brands
Healthcare marketing has evolved at an unprecedented rate. To connect with healthcare professionals, it is necessary to create hyper-targeted, personalized
Hospital Marketing that Will Bring Patients Back
As hospitals around the country reopen their doors, they are faced with the challenges of declining patient volumes and the
Why You Should Advertise to Telehealth HCP Prescribers
The rise of COVID-19 has fueled a boost in telehealth services. In a world of social distancing, telehealth gets around
Black Lives Matter – Adfire Health Stands in Support
STAMFORD, CONNECTICUT. (June 5, 2020 ) –This week in America, millions have taken to the streets to protest the murder
How We Market CBD Products with Programmatic
At Adfire Health, we use programmatic advertising to help our clients successfully market their cannabinoid products. Unlike some ad networks
3 Reasons The Healthcare Industry Still Needs to Advertise During COVID-19
In a sea of COVID-19 layoffs, furloughs and unemployment, advertisements are the most effective way to show the world that
HIPAA Compliant Digital Advertising
As healthcare marketers grow their reach through online avenues and serve more personalized experiences through targeted advertisements, the need for
Data: Digital Marketing’s Essential Ingredient
Digital media marketing accounted for $107 billion of the ad spend in the USA in 2018 and is quickly becoming
Create:
Crafting Campaigns that Convert
Read now Create: Crafting Campaigns that Convert Establish Digital Dominance: Craft Campaigns that ConvertWhat makes great creatives? Before you can
What You Need to Know About the CCPA
STAMFORD, CONNECTICUT. (January 8, 2020 ) – On January 1, 2020, California becomes the first state to enact a data privacy
Adfire Health Embraces Transparency and Responsible Data Management Practices
STAMFORD, CONNECTICUT. ( September 25, 2019) – Adfire Health announced it has become a member of the National Advertising Initiative
Landing Pages: The Conversion Triggers of Ad Campaigns
Landing pages are important elements in digital advertising campaigns that convert because they have a very specific goal: to generate
Helping a #1 branded Rx Drug from going off-the market with a multi-faced and effective digital advertising strategy
Challenge A #1 branded Rx drug was planning to stop sales because a generic version of their drug was coming
Adfire Health Allows Consumers to Exercise Choice
STAMFORD, CONNECTICUT. (November 13, 2019 ) – Adfire Health announced its participation in the Digital Advertising Alliance (DAA). The DAA
Crafting Creatives That Convert
Analytics and data have made it easier than ever to target and reach highly-qualified customers online and digital advertisers are
Get Connected:
Digital Advertising in Healthcare
Read now Get Connected: Digital Advertisingin Healthcare Healthcare marketing is evolving. It’s time for healthcare and pharma brands to change
Programmatic:
The Future of Healthcare Advertising
Read now Programmatic: The Future ofHealthcare Advertising Gain Momentum With Programmatic Advertisements“When programmatic merges with data, creativity and experience, organizations
How Healthcare Marketers Beat Ad Fraud
Ad fraud is one of digital marketers’ biggest obstacles in serving effective and efficient ad campaigns. This is of particular
A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows
Challenge A top ten medical device and pharmaceutical company wanted to gain the attention of conference and tradeshow attendees through
The Purchasing Power of Nurses
The purchasing power of nurses is sometimes overlooked in healthcare marketing strategies. Nursing professionals represent a large group of educated,
The Importance of Effective and Efficient Advertising
In the age of hyper-personalized digital marketing, many brands are experiencing a surge in their efficiency. The healthcare sector has
Programmatic Advertising: A New Era in Healthcare Marketing
Advances in automation are continually transforming the way we do business. In the healthcare industry, the potential for marketing and
Online Advertising Solutions That Reach Doctors
Let’s be honest. It can be difficult and expensive to get a message in front of doctors. That doesn’t mean
A #1 doctor recommended over-the-counter (OTC) brand creates efficient and effective ad campaigns through the use of programmatic technology and data
Challenge A #1 doctor recommended OTC brand was struggling with their existing media vendor to successfully implement a new digital
A #1 choice over-the-counter (OTC) medication brand finds a transparent partner that delivered superior data
To feel comfortable entering a new market, this brand wanted information on healthcare professionals, what data would be used and
A premier medical device company is dazzled by a hospital C-suite campaign with click-through rates 233% higher than industry standards
Challenge A leading medical device company wanted to target their digital ad campaigns towards hospital C-suites because their sales cycle
A top tier pharma brand with a preventative treatment Rx is impressed by a 95% decrease in the cost per exposed physician over industry standards
Challenge This pharma brand was beginning a new ad campaign and connected with Adfire Health because they wanted access to
A top tier healthcare marketing agency achieves better results faster than expected
Challenge A top tier healthcare marketing agency was discouraged by the results they received from their existing digital media vendor.
A #1 selling over-the-counter (OTC) pain reliever brand uses clean, accurate and segmented data to reach high value prescribers
Challenge The #1 selling OTC pain reliever brand needed to launch an ad campaign within two days. The brand wanted
5 Benefits of Sending Healthcare Providers Digital Ads
Selling to healthcare professionals can be a complex process. Often, a sale can require multiple touch points and a mix