People do what they know. Take the same route to work. Spend time with the same peopleGet coffee at the same cafe. It’s natural to stay in your comfort zone, which is why doctors refer patients to the same hospitals. Fundamentally, there’s nothing wron …

There are more than 6,000 hospitals in the United States.1That means, theoretically, a healthcare professional (HCP) who needs to refer a patient to a specialist has 6,000 hospitals from which to choose. This number may not be a big concern for smaller …

Table of Contents Not long ago, medical device marketers and their HCP client base spent plenty of in-person time together, whether in hospitals, medical practices, or conferences. However, with the lingering effects of the pandemic, as well as health …

Learn how a Phoenix-based pain clinic partnered with Adfire Health to attract 4,300+ new site visitors, 38 new consultations, and 9 new patients.

CTV, OTT, and OOH likely come to mind when you think about healthcare advertising. These tactics have become the backbone of almost every HCP advertising strategy.But that’s changing. Today, any healthcare advertising strategy should include healthcare …

271K+nurses targeted.57%CTR$3.13CPC100+leads in a month The Challenge Boosting Healthcare Leads to Increase Refinances & Checking Account Sign-Ups A digital banking platform was looking to generate leads for its healthcare loan and personal banking div …