As healthcare marketers grow their reach through online avenues and serve more personalized experiences through targeted advertisements, the need for understanding HIPAA regulations grows as well.  The fines for HIPAA incompliance are harsh – up to $50 …

Digital media marketing accounted for $107 billion of the ad spend in the USA in 2018 and is quickly becoming the industry’s focus. As media becomes more and more fractured across devices and platforms, it’s impossible to rely on the mass marketing adv …

What makes great creatives? Before you can start serving up meaningful campaigns with impact, it’s important to have an idea on which variables resonate with your audience, add value and drive conversions.

STAMFORD, CONNECTICUT. (January 8, 2020 ) – On January 1, 2020, California becomes the first state to enact a data privacy law that will give its citizens the right to control data that is collected about them by businesses. Though only state law, …

STAMFORD, CONNECTICUT. ( September 25, 2019) – Adfire Health announced it has become a member of the National Advertising Initiative (NAI). The NAI is a non-profit organization dedicated to responsible data collection and its use for digital advertisin …

Landing pages are important elements in digital advertising campaigns that convert because they have a very specific goal: to generate leads. You may have a great ad with high click-through-rates, but if you have an unappealing landing page, or, worse …