Imagine this: You launch a campaign promoting a new medical device and in just 3 months, 25% of your accounts moved down the sales funnel. Similar results are possible, but only if you build your medical device promotional and advertising strategy arou …

50 of the industry’s most esteemed women leaders and up-and-comers will be honored at this year’s in-person celebration, set for June 7 in New York City.

What if we told you that there aren’t any medical device advertising regulations? Would that surprise you? After all, healthcare advertising is notoriously riddled with strict rules and regulations that make running impactful campaigns a tedious and ti …

Marketing to healthcare professionals (HCPs) has its own unique set of challenges. For example, there are many regulations in healthcare professional advertising, requiring healthcare marketers to keep a keen eye on ad copy restrictions and making claims around unsubstantiated clinical data. Additionally

There are more than 6,500 medical device companies in the world.1 A staggering number, no doubt, but also an indication of the competition. If you’re selling medical devices, it can be challenging to get doctors to notice your product and the advances …

Challenge The #1 selling OTC pain reliever brand needed to launch an ad campaign within two days. The brand wanted to reach healthcare professionals over a short flight life. They expected high conversion rates, click through rates and engagement level …