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Retargeting for HCP Campaigns: 3 Reasons it’s Great for Your ROAS
Which part of your HCP campaign has the greatest potential to boost your ROAS? Is it the ad types? Your ability to optimize on the fly? These elements—and a host of others—are critical to the success of any campaign targeting HCPs, but if you ask me, d …
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5 Benefits of Using Contextual Advertising to Reach HCPs
Contextual advertising, defined as the practice of delivering ads on web pages based on those pages’ content, is gaining in popularity among digital advertisers, including pharmaceutical manufacturers, healthcare supply chain companies, and healthcare …
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Mobile and In-App Advertising for HCPs: Why Does It Work?
In 2020, advertisers spent more than $240 billion on in-app mobile advertising; this number has increased by 26% from 2019.1 For healthcare advertisers, this is especially important as 51% of their time spent online comes from mobile devices, and 4 in …
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Take Advantage of CTV Advertising During COVID-19
Currently in the United States, over 180 million users access video content through connected TV (CTV) devices.1 Content consumption has increased by 60% following the onset of the COVID-19 pandemic, which indicates that CTV users’ behavior is constant …
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Digital Advertising for Pharma Brands
Healthcare marketing has evolved at an unprecedented rate. To connect with healthcare professionals, it is necessary to create hyper-targeted, personalized and creative digital advertising experiences. To create those experiences, you need a holistic d …
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Hospital Marketing that Will Bring Patients Back
As hospitals around the country reopen their doors, they are faced with the challenges of declining patient volumes and the public’s newfound fear of hospitals. A survey from the Alliance of Community Health Plans revealed that 42 percent of people sti …
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