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Crafting Campaigns that Convert

Read now Create: Crafting Campaigns that Convert Establish Digital Dominance: Craft Campaigns that ConvertWhat makes great creatives? Before you can start serving up meaningful campaigns with impact, it’s important to have an idea on which variables re …

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What You Need to Know About the CCPA

STAMFORD, CONNECTICUT. (January 8, 2020 ) – On January 1, 2020, California becomes the first state to enact a data privacy law that will give its citizens the right to control data that is collected about them by businesses. Though only state law, …

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Adfire Health Embraces Transparency and Responsible Data Management Practices

STAMFORD, CONNECTICUT. ( September 25, 2019) – Adfire Health announced it has become a member of the National Advertising Initiative (NAI). The NAI is a non-profit organization dedicated to responsible data collection and its use for digital advertisin …

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Landing Pages: The Conversion Triggers of Ad Campaigns

Landing pages are important elements in digital advertising campaigns that convert because they have a very specific goal: to generate leads. You may have a great ad with high click-through-rates, but if you have an unappealing landing page, or, worse …

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Helping a #1 branded Rx Drug from going off-the market with a multi-faced and effective digital advertising strategy

Challenge A #1 branded Rx drug was planning to stop sales because a generic version of their drug was coming onto the market at a lower cost to patients. Before this happened, they contacted Adfire Health to see their options. Their goal was to increas …

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Adfire Health Allows Consumers to Exercise Choice

STAMFORD, CONNECTICUT. (November 13, 2019 ) – Adfire Health announced its participation in the Digital Advertising Alliance (DAA). The DAA is an independent non-profit organization led by prominent advertising and marketing trade associations. DAA part …

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