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Crafting Creatives That Convert

Analytics and data have made it easier than ever to target and reach highly-qualified customers online and digital advertisers are reaping the benefits. In today’s market, many types of digital ads are being served, but banner ads continue to be the mo …

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Get Connected:
Digital Advertising in Healthcare

Read now Get Connected: Digital Advertisingin Healthcare Healthcare marketing is evolving. It’s time for healthcare and pharma brands to change their digital advertising strategy and modernize their results.Connecting with healthcare professionals can …

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Programmatic:
The Future of Healthcare Advertising

Read now Programmatic: The Future ofHealthcare Advertising Gain Momentum With Programmatic Advertisements“When programmatic merges with data, creativity and experience, organizations increase their ability to impact the people who need their products o …

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How Healthcare Marketers Beat Ad Fraud

Ad fraud is one of digital marketers’ biggest obstacles in serving effective and efficient ad campaigns. This is of particular concern for healthcare marketers who are taxed with complying with heavy industry regulations and has contributed to the heal …

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A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows

Challenge A top ten medical device and pharmaceutical company wanted to gain the attention of conference and tradeshow attendees through their personal mobile devices. They were showcasing a new cardiac medical device at the America Heart Association’s …

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The Purchasing Power of Nurses

The purchasing power of nurses is sometimes overlooked in healthcare marketing strategies. Nursing professionals represent a large group of educated, active and involved influencers.  In fact, according to the U.S. Bureau of Labor Statistics, there are …

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