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The Importance of Effective and Efficient Advertising

In the age of hyper-personalized digital marketing, many brands are experiencing a surge in their efficiency. The healthcare sector has been slow to join the data-driven programmatic advertising craze for fear of breaching (or being accused of breachin …

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Programmatic Advertising: A New Era in Healthcare Marketing

Advances in automation are continually transforming the way we do business. In the healthcare industry, the potential for marketing and advertising automation is driving shorter lead times and business cycles, compelling leaders to quickly learn and se …

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Online Advertising Solutions That Reach Doctors

Let’s be honest. It can be difficult and expensive to get a message in front of doctors. That doesn’t mean they don’t want, or need your services. It just means you need to be smarter with your strategy. We have identified three common challenges healt …

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A #1 doctor recommended over-the-counter (OTC) brand creates efficient and effective ad campaigns through the use of programmatic technology and data

Challenge A #1 doctor recommended OTC brand was struggling with their existing media vendor to successfully implement a new digital advertising campaign targeting healthcare professionals. The existing vendor had no clear way to accurately target healt …

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A #1 choice over-the-counter (OTC) medication brand finds a transparent partner that delivered superior data

To feel comfortable entering a new market, this brand wanted information on healthcare professionals, what data would be used and how they could create a hyper-targeted campaign so they could maximize their marketing spend. They wanted to partner with …

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A premier medical device company is dazzled by a hospital C-suite campaign with click-through rates 233% higher than industry standards

Challenge A leading medical device company wanted to target their digital ad campaigns towards hospital C-suites because their sales cycle was long and their product portfolio was complex. It was important that their partner had superior data and could …

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