Do you need an attribution model for your HCP campaigns?Well, consider this:An HCP is on their way to work. While in the car, they listen to their favorite podcast. Once they get there, they pick up their tablet and scroll through electronic health rec …

The healthcare and programmatic worlds are constantly changing. HCP behaviors shift. Targeting capabilities, like third-party cookies, come and go. Ad tech companies introduce new technology—think machine learning and artificial intelligence. That said …

With healthcare companies spending more than ever on digital ads—healthcare and pharma digital ad spending is expected to surpass $11 billion in 2021—it’s never been more challenging to get HCPs engaging with ads.1 That said, the right digital strategi …

Targeting has come a long way over the years. Still, that true 1:1 relationship that can drive optimal campaign performance and efficiency has always been just out of reach—for most digital marketers. Healthcare Professionals (HCPs) have always been ju …

The online world is changing and so too are the expectations from HCPs. Today, new policies and legislation like GDPR and CCPA are making it clear that people care about their online privacy and how brands engage with them. Therefore, it’s on you to pr …

You’ve heard of point-of-care advertising, right? You know, the pamphlets in the waiting rooms of doctors’ offices promoting a prescription drug or treatment method. This advertising type was a pure brand awareness play by healthcare companies hoping t …