Digital Advertising That Engages Thousands of Ophthalmologists
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There’s Never Been a Better Time to Invest in Ophthalmology Advertising
Ophthalmologists are using more technology than ever. At the same time, traditional forms of HCP engagement are becoming less effective, which makes now the perfect time to invest in digital advertising.
The average person, including HCPs, has access to 10 connected devices and spends 8 hours a day using them.
Fewer In-Person Meetings
97% of HCPs said they want either all virtual or a mix of virtual and in-person meetings moving forward.
An Abundance of Information
Most Americans are exposed to around 4,000 to 10,000 ads each day. Digital advertising gives you an effective and efficient way to break through with more personalized content.
Proven Strategies to Boost Digital Engagement
Despite Ophthalmology ever-increasing use of technology, you still need a holistic digital advertising strategy to break through and generate engagement. These six strategies can help you do that.
Point of Care Advertising
Engage Ophthalmologists when they’re within predefined locations such as offices, hospitals, and conferences.
Gain credibility and higher engagement through ads that match the editorial flow of premium lifestyle sites on which they appear.
Increase HCPs engagements with natural language processing that understands unstructured data such as text, images, and video.
Mobile & In-App Advertising
Capture the attention of Ophthalmologists on the most commonly used device—the smartphone—through premium sites and apps.
Connected TV (CTV) Advertising
Bring the targeted and measured programmatic capabilities to Ophthalmologists through CTV campaigns.
Bring your brand to life by engaging Ophthalmologists with ads that incorporate movement and sound.