Strategy
Merging Data, Creativity and Technology
It is not enough to have the data, creativity and technology needed to compete in the healthcare advertising marketplace. You need to know how and when to use those tools to effectively create a successful ad campaign.
Â
Digital advertising
is an artform that
requires choosing
and layering various
factors together.
Audience
Â
- 1:1 Targeting
- Target lists
- Specialty
- Patients
- Prescribing behavior
- States of practice
- Years of experience
- Hospital affiliation
- Insurance carrier
- Practice size
Inventory
- Channels
- Cross-device
- Endemic sites
- Mobile and tablet
- Lifestyle sites
- Premium inventory
Creative
- Cutting edge design
- Targeted messaging
- Inspiring calls to action
- Value proposition
- Brand recognition
- Lasting impressions
- Drive conversions
Decisioning
- Reach and frequency
- Technology performance
- Mobile and tablet performance
- Geo insights
- Timing of delivery
- Ad placements
Feedback
- Performance metrics
- Actionable reports
- Closed loop reporting
- Sales lift studies
- Identity graph mapping
- Ongoing optimization suggestions
- Bi-weekly consultations
- Market research studies
