The HCP Marketing Pro’s Guide to Digital Healthcare Advertising
Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …
10 Critical Questions to Ask an HCP Advertising Agency Before Signing an IO
Working with an HCP advertising agency is a lot like working with a financial advisor. You give them your money — in your case, your ad spend — and hope to see a return. If they underperform, you’re out potentially tens of thousands of dollars. This is …
Adfire Health Embraces Transparency and Responsible Data Management Practices
STAMFORD, CONNECTICUT. ( September 25, 2019) – Adfire Health announced it has become a member of the National Advertising Initiative (NAI). The NAI is a non-profit organization dedicated to responsible data collection and its use for digital advertisin …
A top tier healthcare marketing agency achieves better results faster than expected
Challenge A top tier healthcare marketing agency was discouraged by the results they received from their existing digital media vendor. Their client’s website engagement was lower than expected and they were struggling to understand why their target wa …
