Tag: Blog

Currently in the United States, over 180 million users access video content through connected TV (CTV) devices.1 Content consumption has increased by 60% following the onset of the COVID-19 pandemic, which indicates that CTV users’ behavior is constant …

As hospitals around the country reopen their doors, they are faced with the challenges of declining patient volumes and the public’s newfound fear of hospitals. A survey from the Alliance of Community Health Plans revealed that 42 percent of people sti …

The rise of COVID-19 has fueled a boost in telehealth services. In a world of social distancing, telehealth gets around regulatory barriers the pandemic has built and its convenience is resulting in a major breakthrough in healthcare. As telehealth ser …

At Adfire Health, we use programmatic advertising to help our clients successfully market their cannabinoid products. Unlike some ad networks and industry giants like Facebook and Google, who have restricted CBD product marketing, we can run CBD campai …

Digital media marketing accounted for $107 billion of the ad spend in the USA in 2018 and is quickly becoming the industry’s focus. As media becomes more and more fractured across devices and platforms, it’s impossible to rely on the mass marketing adv …

Landing pages are important elements in digital advertising campaigns that convert because they have a very specific goal: to generate leads. You may have a great ad with high click-through-rates, but if you have an unappealing landing page, or, worse …

Analytics and data have made it easier than ever to target and reach highly-qualified customers online and digital advertisers are reaping the benefits. In today’s market, many types of digital ads are being served, but banner ads continue to be the mo …

Ad fraud is one of digital marketers’ biggest obstacles in serving effective and efficient ad campaigns. This is of particular concern for healthcare marketers who are taxed with complying with heavy industry regulations and has contributed to the heal …

The purchasing power of nurses is sometimes overlooked in healthcare marketing strategies. Nursing professionals represent a large group of educated, active and involved influencers. In fact, according to the U.S. Bureau of Labor Statistics, there are …

Selling to healthcare professionals can be a complex process. Often, a sale can require multiple touch points and a mix of marketing outreach and relationship building. Through digital advertising, companies that target healthcare professionals can sta …