Tag: Creative

Wondering how to market medical supplies and equipment? Look no further; everything you need to know to launch a medical supply and equipment marketing strategy is right here. Get Started with Adfire Health Please enable JavaScript in your browser to c …

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

Video is far and away people’s most popular way to consume digital content. By 2022, the number of digital video viewers will approach 250MM.1 Continued advancements in mobile technology, like the adoption of 5G, will propel video’s stardom even more. …

According to Harvard Business Professor Gerald Zaltman, we make 95% of our buying decisions in the subconscious mind, which can process millions of bits of information and make intuitive decisions quickly, without getting overwhelmed.1 In contrast, our …

What makes great creatives? Before you can start serving up meaningful campaigns with impact, it’s important to have an idea on which variables resonate with your audience, add value and drive conversions.

Landing pages are important elements in digital advertising campaigns that convert because they have a very specific goal: to generate leads. You may have a great ad with high click-through-rates, but if you have an unappealing landing page, or, worse …

Analytics and data have made it easier than ever to target and reach highly-qualified customers online and digital advertisers are reaping the benefits. In today’s market, many types of digital ads are being served, but banner ads continue to be the mo …