5 Surefire Ways to Prevent Ad Fatigue for HCP Campaigns

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

What on Earth Is HCP Targeting?

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

The Ultimate Guide to HCP Video Advertising

Video is far and away people’s most popular way to consume digital content. By 2022, the number of digital video viewers will approach 250MM.1 Continued advancements in mobile technology, like the adoption of 5G, will propel video’s stardom even more. …

Create:
Crafting Campaigns that Convert

What makes great creatives? Before you can start serving up meaningful campaigns with impact, it’s important to have an idea on which variables resonate with your audience, add value and drive conversions.

Crafting Creatives That Convert

Analytics and data have made it easier than ever to target and reach highly-qualified customers online and digital advertisers are reaping the benefits. In today’s market, many types of digital ads are being served, but banner ads continue to be the mo …