Healthcare Geofencing: The What & Why

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …

3 Steps to Advertise to HCPs at Medical Conferences

After a pandemic-induced hiatus, in-person medical conferences have returned — with a vengeance. And 2023 is going to be one of the biggest years yet for HCP medical conferences, with hundreds taking place every month. The only question is: Does your h …

Hospital Marketing that Will Bring Patients Back

As hospitals around the country reopen their doors, they are faced with the challenges of declining patient volumes and the public’s newfound fear of hospitals. A survey from the Alliance of Community Health Plans revealed that 42 percent of people sti …