Tag: HCP Data

There are more than 6,500 medical device companies in the world.1 A staggering number, no doubt, but also an indication of the competition. If you’re selling medical devices, it can be challenging to get doctors to notice your product and the advances …

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …

The healthcare industry is in the midst of a radical shift that’ll impact HCP digital marketing strategies for years to come. Namely, that both HCPs and their patients are becoming increasingly comfortable with technology in and out of offices. How thi …

CTV and OTT healthcare advertising are great ways to show the relationship between advertisers and the new digital world. There’s an exciting new ecosystem growing with an addressable audience; viewers of streaming TV in the US could surpass traditiona …

Questions are swirling about the future of retargeting and personalized advertising, especially after Google announced that its demand-side platform, Google Marketing Platform, will no longer support third-party cookies. As someone who relies on third- …

The healthcare and programmatic worlds are constantly changing. HCP behaviors shift. Targeting capabilities, like third-party cookies, come and go. Ad tech companies introduce new technology—think machine learning and artificial intelligence. That said …

Targeting has come a long way over the years. Still, that true 1:1 relationship that can drive optimal campaign performance and efficiency has always been just out of reach—for most digital marketers. Healthcare Professionals (HCPs) have always been ju …

You’ve heard it before, but it begs repeating: Google is phasing out third-party cookies and won’t build alternate identifiers to track users across the web. This comes on the heels of other internet browsers, including Safari and Mozilla cutting ties …

As healthcare marketers grow their reach through online avenues and serve more personalized experiences through targeted advertisements, the need for understanding HIPAA regulations grows as well.  The fines for HIPAA incompliance are harsh – up to $50 …

Digital media marketing accounted for $107 billion of the ad spend in the USA in 2018 and is quickly becoming the industry’s focus. As media becomes more and more fractured across devices and platforms, it’s impossible to rely on the mass marketing adv …