HIPAA Compliant Digital Advertising

As healthcare marketers grow their reach through online avenues and serve more personalized experiences through targeted advertisements, the need for understanding HIPAA regulations grows as well. The fines for HIPAA incompliance are harsh – up to $50, …

Data: Digital Marketing’s Essential Ingredient

Digital media marketing accounted for $107 billion of the ad spend in the USA in 2018 and is quickly becoming the industry’s focus. As media becomes more and more fractured across devices and platforms, it’s impossible to rely on the mass marketing adv …