The Purchasing Power of Nurses

The purchasing power of nurses is sometimes overlooked in healthcare marketing strategies. Nursing professionals represent a large group of educated, active and involved influencers. In fact, according to the U.S. Bureau of Labor Statistics, there are …

The Importance of Effective and Efficient Advertising

In the age of hyper-personalized digital marketing, many brands are experiencing a surge in their efficiency. The healthcare sector has been slow to join the data-driven programmatic advertising craze for fear of breaching (or being accused of breachin …