The purchasing power of nurses is sometimes overlooked in healthcare marketing strategies. Nursing professionals represent a large group of educated, active and involved influencers. In fact, according to the U.S. Bureau of Labor Statistics, there are …

In the age of hyper-personalized digital marketing, many brands are experiencing a surge in their efficiency. The healthcare sector has been slow to join the data-driven programmatic advertising craze for fear of breaching (or being accused of breachin …

Advances in automation are continually transforming the way we do business. In the healthcare industry, the potential for marketing and advertising automation is driving shorter lead times and business cycles, compelling leaders to quickly learn and se …

Challenge A top tier healthcare marketing agency was discouraged by the results they received from their existing digital media vendor. Their client’s website engagement was lower than expected and they were struggling to understand why their target wa …

Selling to healthcare professionals can be a complex process. Often, a sale can require multiple touch points and a mix of marketing outreach and relationship building. Through digital advertising, companies that target healthcare professionals can sta …