Campaign Reached Healthcare Professional Target Audience 3x More Than Competitors
Adfire Health efficiently deployed optimized marketing strategies to help client reach niche target healthcare professional audiences.
A #1 selling over-the-counter (OTC) pain reliever brand uses clean, accurate and segmented data to reach high value prescribers
Challenge The #1 selling OTC pain reliever brand needed to launch an ad campaign within two days. The brand wanted to reach healthcare professionals over a short flight life. They expected high conversion rates, click through rates and engagement level …
How to Create an HCP-Level Pharmaceutical Advertising Strategy
Human connection has been at the heart of pharma reps’ HCP engagement playbook for years. By getting in the same room, they could foster relationships, demonstrate value, and rebut concerns. Face-to-face meetings were the ol’ reliable and a big part of …
How an RX Drug Manufacturer Used Adfire Health to Achieve a 14:1 ROI
A drug manufacturer teamed up with Adfire Health to improve ad spending efficiency, understand ad fraud, and evaluate its media players. Working with Adfire Health to build an engaged audience that utilized programmatic advertising to physicians, the company saw a 14:1 ROI.
CTV Advertising Provides Cost-Efficient Conversions; Helps Pharma Company Promote New Migraine Drug
Challenger pharma company teamed up with Adfire Health to launch a CTV campaign targeting its first-party audience. The campaign generated more cost-efficient conversions.
Digital Advertising for Pharma Brands
Healthcare marketing has evolved at an unprecedented rate. To connect with healthcare professionals, it is necessary to create hyper-targeted, personalized and creative digital advertising experiences.
Helping a #1 Branded Rx Drug Increase Pharma Conversions by 295%
A #1 branded Rx drug planned to stop sales because a generic and more affordable version of its drug was coming onto the market. Working with Adfire Health to engage HCPs via a retargeting campaign, the company delivered more than 62MM HCP impressions, increased conversions by 295%, and stayed on the market.
A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows
Challenge A top ten medical device and pharmaceutical company wanted to gain the attention of conference and tradeshow attendees through their personal mobile devices. They were showcasing a new cardiac medical device at the America Heart Association’s …
A #1 doctor recommended over-the-counter (OTC) brand creates efficient and effective ad campaigns through the use of programmatic technology and data
Challenge A #1 doctor recommended OTC brand was struggling with their existing media vendor to successfully implement a new digital advertising campaign targeting healthcare professionals. The existing vendor had no clear way to accurately target healt …
A #1 choice over-the-counter (OTC) medication brand finds a transparent partner that delivered superior data
To feel comfortable entering a new market, this brand wanted information on healthcare professionals, what data would be used and how they could create a hyper-targeted campaign so they could maximize their marketing spend. They wanted to partner with …