Tag: Programmatic Advertising

There are more than 6,500 medical device companies in the world.1 A staggering number, no doubt, but also an indication of the competition. If you’re selling medical devices, it can be challenging to get doctors to notice your product and the advances …

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …

Read how Adfire Health helped a cardiovascular technology company reach cardiologists and increase HCP engagement.

Healthcare companies have historically built their ad campaigns on traditional advertising strategies and tactics. While those still have their place in any company’s marketing mix, the healthcare industry’s continued shift to all things technology mea …

The healthcare and programmatic worlds are constantly changing. HCP behaviors shift. Targeting capabilities, like third-party cookies, come and go. Ad tech companies introduce new technology—think machine learning and artificial intelligence. That said …

Healthcare marketing has evolved at an unprecedented rate. To connect with healthcare professionals, it is necessary to create hyper-targeted, personalized and creative digital advertising experiences.

As hospitals around the country reopen their doors, they are faced with the challenges of declining patient volumes and the public’s newfound fear of hospitals. A survey from the Alliance of Community Health Plans revealed that 42 percent of people sti …

At Adfire Health, we use programmatic advertising to help our clients successfully market their cannabinoid products. Unlike some ad networks and industry giants like Facebook and Google, who have restricted CBD product marketing, we can run CBD campai …

A #1 branded Rx drug planned to stop sales because a generic and more affordable version of its drug was coming onto the market. Working with Adfire Health to engage HCPs via a retargeting campaign, the company delivered more than 62MM HCP impressions, increased conversions by 295%, and stayed on the market.

Connecting with healthcare professionals can be a challenging process. The average person sees around 5,000 advertisements a day, making it a competitive process to win their attention.