How to Market Medical Supplies & Equipment (the Right Way)
Wondering how to market medical supplies and equipment? Look no further; everything you need to know to launch a medical supply and equipment marketing strategy is right here. Get Started with Adfire Health Please enable JavaScript in your browser to c …
How Healthcare Brands Can Overcome the Challenges of CTV Advertising
Connected TV (CTV) continues to take the world by storm. Between 2015 and 2020, the number of CTV users in the US increased by ~30%.1 This meteoric rise has attracted advertisers, including those in healthcare, looking for exciting new inventory. CTV a …
NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s BFF
Targeting has come a long way over the years. Still, that true 1:1 relationship that can drive optimal campaign performance and efficiency has always been just out of reach—for most digital marketers. Healthcare Professionals (HCPs) have always been ju …
Point-of-Care Advertising 2.0: A Fantastic Way to Reach HCPs When They’re Working
You’ve heard of point-of-care advertising, right? You know, the pamphlets in the waiting rooms of doctors’ offices promoting a prescription drug or treatment method. This advertising type was a pure brand awareness play by healthcare companies hoping t …
Helping a #1 Branded Rx Drug Increase Pharma Conversions by 295%
A #1 branded Rx drug planned to stop sales because a generic and more affordable version of its drug was coming onto the market. Working with Adfire Health to engage HCPs via a retargeting campaign, the company delivered more than 62MM HCP impressions, increased conversions by 295%, and stayed on the market.
A #1 choice over-the-counter (OTC) medication brand finds a transparent partner that delivered superior data
To feel comfortable entering a new market, this brand wanted information on healthcare professionals, what data would be used and how they could create a hyper-targeted campaign so they could maximize their marketing spend. They wanted to partner with …
