Tag: Retargeting

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …

Which part of your HCP campaign has the greatest potential to boost your ROAS? Is it the ad types? Your ability to optimize on the fly? These elements—and a host of others—are critical to the success of any campaign targeting HCPs, but if you ask me, d …

At Adfire Health, we use programmatic advertising to help our clients successfully market their cannabinoid products. Unlike some ad networks and industry giants like Facebook and Google, who have restricted CBD product marketing, we can run CBD campai …

A #1 branded Rx drug planned to stop sales because a generic and more affordable version of its drug was coming onto the market. Working with Adfire Health to engage HCPs via a retargeting campaign, the company delivered more than 62MM HCP impressions, increased conversions by 295%, and stayed on the market.

Challenge A leading medical device company wanted to target their digital ad campaigns towards hospital C-suites because their sales cycle was long and their product portfolio was complex. It was important that their partner had superior data and could …