Marketing and Advertising to Physicians

Selling to doctors requires a 1:1 digital engagement strategy that targets doctors by specialty. Access over 120 specialties and over
1 million physicians.

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Physician Marketing Strategies for every industry

Data-Driven Marketing Strategies Are Necessary to Reach Physicians

Physicians are using technology more than ever. At the same time, traditional forms of engagement are becoming less effective, which makes now the perfect time to invest in digital advertising. Display advertising is an effective way to increase awareness and engagement with physicians. They provide quick and easy access to information about new medications, medical devices, and other healthcare-related products and services. 
Advertising Agencies
CME
Hospitals
Insurance and Healthcare
Financing
Med Devices
Pharma
Publishers
Tech/Saas
Adfire Health’s Solutions

Bespoke Solutions That Reach Physicians

Adfire Health is committed to creating opportunities for brands to reach physicians. We educate and equip our partners with proprietary solutions that enable and optimize their efforts for the best results.

Brand Launch

Generate awareness with targeted HCP segments  to build brand affinity and drive script lift for FDA-approved products.

Disease State Education

Engage HCPs who seek novel approaches to treat their patients, especially those who may be unfamiliar with unique therapies and mechanisms of action.

Hand Crafted Physician Audiences

Gain Access to over 120 Different Types of Physicians

Utilize ThumbprintTM’s quality, comprehensive, and brand-safe data to build handcrafted audiences using personal addresses. We’ve provided a list of some of our most popular specialties.

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  • Anesthesiologists
  • Cardiologists
  • Critical Care Medicine Physicians
  • Dentists
  • Dermatologists
  • Emergency Medicine Physicians
  • Endocrinologists
  • Family Medicine Physicians
  • Gastroenterologists
  • General Practice Physicians
  • Geriatric Medicine Physicians
  • Hematologists
  • Hospitalists
  • Internal Medicine Physicians
  • Neurologists
  • Ob/Gyn Physicians
  • Oncologists
  • Orthopedists
  • Otolaryngologists
  • Pathologists
  • Pediatricians
  • Physical Medicine Physicians
  • Plastic Surgeons
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Rheumatologists
  • Surgeons
  • Urologists
Adfire Health’s Capabilities

The Right Place, The Perfect Time, The Optimal Way

Drive awareness and engagement with Adfire Health’s extensive range of capabilities. Reach targeted physician segments on the devices they use, the environments they frequent and with the ad formats they notice.

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Channels

Reach diverse audiences effectively and maximize engagement across different platforms and touchpoints.

Display
Email
Search
Social

Devices

Increase synergy with HCPs by targeting them on their mobile, desktop, and other devices. 

Cross Device
Mobile
CTV

Environments

Elevate your brand and build trust through strategic ad placements across the web.

Retargeting
Contextual
Point of Care
Premium
Native
Mobile & In-app
CTV/OTT

Formats

Drive ad impact by diversifying the types of advertisements your brand delivers. 

High Impact
Mobile
Video
Native

Receive Outcome-Based Insights

Adfire Health enables brands to make better decisions efficiently. We provide desirable measurement that aligns with specific KPIs, real-time data and actionable insights. 

  • NPI & User Level Measurement
  • Return on Ad Spend (ROAS)
  • Script Lift
  • HCP Engagement
  • HCP Awareness
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The Adfire Health Advantage

The Audience You Want, The Results You Desire, The People You Love to Work With

At Adfire Health, we support marketers, healthcare professionals, families, and communities on their journey to improve patient outcomes.

Handcrafted Physician Audiences

Our proprietary database of over 1 million physicians allows you to reach doctors at the right time and place through multi-pronged approaches to your campaigns.

Managed Services

Our dedicated experts will do the work for you so you can focus on other tasks. With ongoing support throughout each campaign, you’ll understand exactly where you stand and how to move forward.

NPI & User Level Measurement

Reporting is key when it comes to effective digital campaigns. We provide high-level, customized reports that drill down on performance and show which physicians are engaged so you can keep important conversations rolling.

“Adfire Health is a dream partner. We’re so happy we found them. No other vendor comes close, and they offer unmatched service. We’re going to brag about Adfire Health.”

Digital Media Supervisor

“These are the best numbers the company has ever seen in its history of existence.”

Digital Marketing VP

“The Adfire Health team is great to work with, extremely responsive, very flexible, and open to testing new technology, and always willing to go above and beyond for us.”

VP, Strategy

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