Adfire Health collects Personal Information on online Users passed to us by our demand-side platform partner (DSP). A DSP generally works with multiple buyers to facilitate the purchase of online advertising space from publishers. DSPs share certain data about publishers and their available ad spaces with us so that we are able to evaluate whether to bid on an opportunity to show an ad to a User. Our DSP may provide us with the following Personal Information:
Adfire Health licenses certain data from third parties, such as data brokers, for ad targeting purposes. In any instance where Adfire Health utilizes third-party data, Adfire Health performs the necessary due diligence to determine that the third-party data providers are reliable. Data we license from third parties is linked and added to User Data, and includes the following:
When you visit the Website, register or purchase any products or services from us, send us communications, or respond to surveys or promotional offers, we may collect the following Personal Information (“Website Services Data”):
We use Website Services Data: (1) with your consent for the reasons that you provide such information, and (2) for the purposes set forth below:
Adfire Health shares or discloses Personal Information for the following business purposes:
Your mobile device’s operating system may provide you with additional options to opt out of interest-based advertising or to control your device’s mobile identifiers. For example, iOS devices have a “Limit Ad Tracking” setting, and Android devices have a “Opt out of Interest-Based Ads” setting, which allow you to control the information used to target ads based on your interests. Please refer to your mobile device’s settings for more information.
Cookies can stay on your device for varying amounts of time, depending on whether they are session cookies or persistent cookies. Session cookies expire once you close your web browser. Persistent cookies stay on your device until their expiration date, which varies depending on a cookie’s setting, or until you delete them.
In the last 12 months, we have collected the categories of Personal Information from the categories of sources listed in Section I above. We have used those categories of Personal Information for the business or commercial purposes specified in Section II above. We may have disclosed or sold, to the categories of third parties listed in Section III above, the following categories of Personal Information: