Adfire Health LLC- Online Privacy Policy

Effective Date: 07/01/2019
Please read our privacy policy in its entirety, and don’t hesitate to reach out to us at privacy@adfirehealth.com if you have any questions.

​​Adfire Health LLC (hereinafter “Adfire Health”, “We”, “Us”) provides hyper-targeted, personalized and creative digital advertising experiences by merging clean and accurate data with creativity, programmatic technology and marketing expertise. Adfire Health specializes in the healthcare industry by targeting healthcare professionals and patients. Behind our operations and communications is a compassionate team of professionals who genuinely care about delivering healthcare marketing services.Adfire Health adheres to the National Advertising Institute’s (NAI) Code of Conduct. We want you to understand the information we collect, how we use it, how we share it and how you can control your information. Adfire Health respects the privacy rights of our users and is committed to protecting the information collected on our website and the information we use to provide services to our clients. This privacy policy (“Privacy Policy”) explains:
  • SECTION I:
    THE TYPES OF INFORMATION COLLECTED BY ADFIRE HEATH FROM ITS WEBSITE AND THE PURPOSES FOR WHICH WE USE IT
  • SECTION II:
    THE TYPES OF INFORMATION COLLECTED BY ADFIRE HEATH AND ITS PARTNERS AND THE SERVICES FOR WHICH WE USE IT
  • SECTION III:
    HOW ADFIRE HEALTH COLLECTS, STORES AND SHARES INFORMATION
  • SECTION IV:
    YOUR RIGHTS WITH RESPECT TO SUCH INFORMATION COLLECTION
BY USING, REGISTERING TO OR OTHERWISE ACCESSING ANY SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE COLLECTION, USE AND PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TOTHIS PRIVACY POLICY, PLEASE DO NOT VISIT, USE, REGISTER TO OR OTHERWISE ACCESS ANY SERVICES.

SECTION I: THE TYPES OF INFORMATION COLLECTED BY ADFIRE HEATH FROM ITS WEBSITE AND THE PURPOSES FOR WHICH WE USE IT

We receive information from or about you depending on the nature of your interaction with our website. Depending on your use of our website, information collected may include: name, email address, physical address, telephone number and browser or device information. The information collected by different activities is described below:
  • Registering/Signing Up in the Services: In visiting or using our services, we may collect your name, email address, physical address, license and browser or device information when you choose to sign up for more information from our website.
  • Transactions: When you submit an opinion or comment through the contact us, download now, join our community or any other forms that release information regarding a product or service you will be asked to enter information about yourself so that we are able to respond to you and/or complete your requested transaction.
  • Emails and Using the Websites: We store details of your visits to the websites (such as pages visited, browser details, your IP address) and your interactions with any emails that we send to you. This information may include Internet protocol (IP) addresses, browser type,Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/timestamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
  • Promotions: Adfire Health may offer promotions for our services. Such promotions may ask for your name and contact information in order to register you for the promotion.
  • Other Sources: We receive information about you and your activities from third-party partners, such as information from a partner when we jointly offer services or from an advertiser about your experiences or interactions with them. We may add this information to the informationwe have already collected from you in order to improve the products and services we provide.
For more information on how to review or update your data preferences in regards to our website, please review “SECTION IV: YOUR RIGHTS” below.

SECTION II: THE TYPES OF INFORMATION COLLECTED BY ADFIRE HEATH AND ITS PARTNERS AND THE SERVICES FORWHICH WE USE IT

We receive information about healthcare professionals and patients from our partners and third-party providers. The information collected by different activities is described below:
  • Data Licensed to Adfire Health: Katon Partners LLC dba Katon Direct (hereinafter “Katon Direct”) licenses its first-party database of healthcare professionals to Adfire Health. The data that Adfire Health licenses from Katon Direct is initially associated with an HCP’s email address and NPI number, but once onboarded the resulting data is limited to cookie identifiers and associated segment, or HCP specialty. The data is pushed into a Demand Side-Platform (DSP) to support client-advertiser marketing campaigns.
  • Third-Party Data: Adfire Health receives certain data that it licenses from third-parties for ad targeting purposes. In any instance where Adfire Health utilizes third-party data, Adfire Health performs the necessary due diligence to determine that the third-party data providers are de facto reliable. Adfire Health vets our partners that provide third-party data to make sure they are reliable.
  • Device Identifiable Information (DII): DII is any data that is linked, or reasonably linkable to a particular browser or device, or series of browsers or devices (i.e., Cross-Device Linking), but which is not used or intended to be used to identify a particular person. DII includes, but is not limited to, unique identifiers like cookie identifiers, advertising identifiers, or IP addresses, so long as the identifier is not linked or intended to be linked to PII. Adfire Health utilizes DII to target healthcare professionals that are obtained from its licenses from Katon Direct. Adfire Health also utilizes DII to target patients that are obtained from third-party data providers.
  • Personally Identifiable Information (PII): PII isany information used, or intended to be used, to identify a particular individual and it istreated differently than information that is only used to identify a browser or device (DII). PII not only includes a user’s name, address, telephone number, email address, NPI, but could also include an emerging technology that is intended to identify a unique individual (e.g. a “faceprint”). Additionally, information like demographic information or a cookie identifier or mobile advertising identifier, whichwould otherwise not be considered PII, is treated like PII if such information is tied to PII, such as a name or email address. Adfire Health does not directly obtain PII. Adfire Health onboards data that was originally associated with an email address and an HCP NPI number.
For more information on how to review or update your data preferences in regards to our digital advertising services, please review “SECTION IV: YOUR RIGHTS” below.

SECTION III: HOW ADFIRE HEALTH COLLECTS, RETAINS ANDUSES INFORMATION

  1. DATA COLLECTION: COOKIES AND TRACKING TECHNOLOGIES

    Adfire Health and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around websites to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose todisable cookies, it may limit your use of certain features or functions on our website or service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our websites. Additionally, some Internet browsers have a ‘do not track’ feature that lets you tell websites that you do not want to have your online activities tracked. Currently, we do not respond to ‘do not track’ signals because we are trying to provide you with a personalized experience.We use session cookies that expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) and persistent cookies which remain on your hard drive until you erase them or they expire. How long a persistent cookie remains on your browser depends on how long the visited website has programmed the cookie to last or they can be stored for longer.We use cookies for different purposes, including tracking your consent for various services, personalizing content and targeting advertisements.To the extent permitted by applicable law and with your consent, we may permit third parties to collect user Personal Information over time or across third-party websites, and we may permit third-parties to gather Personal Information passively on our websites for behavioral advertising purposes forre-targeting.

    Re-targeting: To provide you with a more customized web experienceand to present you with information that may be of interest to you, our advertising partners may seek to use their observed behavior on websites to deliver targeted ads when you are on other websites.

  2. DATA RETENTION

    Adfire Health retains the data it uses at cookie level for personalized advertising and/or ADR purposes.

  3. HOW ADFIRE HEALTH UTILIZES DATA COLLECTED FROM OUR WEBSITE

    We use your information: (1) with your consent for the reasons that you provide such information, and (2) for the purposes set forth below:

    • To Provide and Enhance our Services: We use the information we have to deliver and enhance our services, including to personalize features and content and make suggestions for you about our services.
    • Transactions: We use your Personal Information to process your transactions, send you confirmations, to respond to your requests and for any related communications.
    • Retargeting: We use your information to allow us or third-parties to deliver ads based on your interests on our sites, affiliated sites or third-party sites. Our retargeting activities abide by the NAI code of conduct.
    • Marketing: We use the information we have to improve our advertising systems so we can show you relevant ads and career opportunities and measure the effectiveness and reach of ads and services. We may use your Personal Information for other marketing and market research purposes to learn more about our users. We will only contact you for direct marketing purposes in accordance with applicable laws. You may opt-out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time by sending a right request as set forth in “SECTION IV: YOUR RIGHTS”

  4. HOW ADFIRE HEALTH UTILIZES DATA COLLECTED TO PERFORM SERVICES FOR OUR CUSTOMERS

    Adfire Health uses data collected to perform services for our customers including those set forth below:

    • Interest Based Advertising: Adfire Health may collect data regarding users that are associated to our web browser to create targeted advertisements to our customers, healthcare professionals and patients. The types of data Adfire Health relies on for these activities includes standard header data, and data stored in cookies and non-cookie technologies. Data is retained for a year and then archived for reporting purposes.
    • Geofencing: Adfire Health may use location-based data to target users across devices.
    • Cross Device Advertising. Adfire Health may use data collected directly from mobile applications through an embedded SDK for purposes of targeted advertising. Adfire Health may use data from mobile applications. Adfire Health may rely on mobile advertising identifiers such as IDFA and Google AdID. Adfire Health’s retains both cookie-based and mobile Ad ID based data for the purposes of Personalized Advertising/ADR activities.

  5. HOW AND WHEN DO WE SHARE OR DISCLOSE INFORMATION

    Adfire Health will share or disclose information in accordance with the information set forth below:

    • To Enhance our Services: We may share your information with third-parties who provide services on our behalf to help with our business activities such as ad technology providers, email service providers, data analyzers and business intelligence providers for the purpose of enhancing our products and services. These companies are authorized to use personal information only as necessary to provide these services to us. These third-parties currently may include: Acxiom, AppNexus, Google, Moat and The TradeDesk.
    • Online Marketing: As described above, we may use, and when appropriate, disclose your Personal Information for marketing and market research purposes to learn more about our users and offer and improve our services. We will only contact you for direct marketing purposes in accordance with applicable laws. You may opt-out of our use of your Personal Information for marketing, market research or direct marketing purposes at any time as set forth below.
    • Third-Party Marketing: We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, including information such as your name or email address that by itself can be used to contact you or identifies who you are. We may request to share information (including individual email addresses) with third-party business partners so that we can provide you with information about their products.
    • Legal Requirements: We may access, preserve and share your information in response to a legal request if we have a good faith belief that the law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. We may disclose aggregated information about website users without restriction.

SECTION IV: YOUR RIGHTS

  1. ABILITY TO OPT-OUT OF MARKETING COMMUNICATIONS

    With regard to Personal Information that you have provided or that has been collected under this Privacy Policy, you may opt-out of uses for marketing purposes, such as correspondence from us about our products and promotions or the sharing by us of your Personal Information with select third-parties for their direct marketing purposes. We may ask you for information in order to verify your request, including your email address that may have been provided to us.

    • Information collected from Adfirhealth.com: You may opt-out by emailing privacy@adfirehealth.com. If you do not exercise your opt-out preference initially upon account creation, it may take up to thirty (30) days for your opt-out choices to be fully effective.
    • Internet Based Advertising: To opt out of Adfire Health’s Internet based advertising visit www.optout.networkadvertising.org
    • Cross Device Advertising: While Adfire Health relies on its DSP partner for enforcing opt-out signals, users may opt out of being targeted through NAI’s mobile opt-out instructions located at www.optout.networkadvertising.org/mobile-choice
    • Cross Device Linking: To opt out of all Personalized Advertising created by Cross Device Linking, users need to perform an opt out on each browser or device.

    Unless prohibited by applicable law, your opt-out preference does not apply to (i) any communication which is not promotional in nature, (ii) sharing and use by us of your Personal Information with service providers used by us to enhance your experience on our websites, and (iii) to allow us to provide you with more personalized advertising across the internet.

  2. CALIFORNIA PRIVACY RIGHTS

    California law requires certain businesses to respond to requests from California residents asking about the disclosure of Personal Information to third-parties for marketing purposes. Alternatively, such businesses may adopt a policy of not disclosing Personal Information to third-parties for marketing purposes if a California resident opts-out.

    Adfire Health provides you with a cost-free means to opt-out of such sharing, if you do not want us to disclose information to other companies for their marketing purposes, please follow the opt-out procedures set forth above.

    You may email privacy@adfirehealth.com instructing us to no longer share your personal information with third-parties who will use it for direct marketing purposes. Please include your name and all of the physical addresses and email addresses that you have provided to us for verification of your request.

  3. SECURITY OF PERSONAL INFROMATION

    The security of personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received, and take various precautions to protect information from loss and misuse. If you have any questions about the security of your personal information, you can contact us at privacy@adfirehealth.com.com.

  4. SENSITIVE INFORMATION

    Any data collection and use for Personalized Advertising purposes relating to sensitive health segments or sexual orientation must be obtained with Opt-In Consent from consumers. Examples of segments that would qualify as sensitive include forms of cancer, mental health-related conditions, sexually transmitted diseases and sexual orientation.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

WEBSITE LOCATION, US TRANSFER & PROCESSING

THE SITE IS OPERATED BY ADFIRE HEALTH IN THE UNITED STATES, AND PERSONAL INFORMATION WILL BE PRIMARILY STORED IN THE UNITED STATES. BY PROVIDING PERSONAL INFORMATION TO US, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU ACKNOWLEDGE THAT WE COLLECT, MAINTAIN, PROCESS AND TRANSFER SUCH INFORMATION IN AND TO THE UNITED STATES AND OTHER COUNTRIES AND TERRITORIES, PURSUANT TO THE LAWS OF THE UNITED STATES OR SUCH OTHER JURISDICTIONS, WHICH MAY PROVIDE LESSER PRIVACY PROTECTIONS THAN EUROPEAN ECONOMIC AREA COUNTRIES, AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU ACKNOWLEDGE THAT YOUR INFORMATION MAY THUS BE SUBJECT TO U.S. FEDERAL AND CALIFORNIA STATE LAW AND OTHER FOREIGN LAWS AND ACCESSIBLE TO U.S. AND FOREIGN GOVERNMENTS, COURTS, LAW ENFORCEMENT AND REGULATORY AGENCIES. BECAUSE ADFIRE HEALTH IS LOCATED IN THE UNITED STATES, THESE DATA TRANSFERS TO THE UNITED STATES ARE NECESSARY TO PROVIDE THE SERVICES TO YOU AS SET FORTH IN OUR TERMS OF SERVICE AND TO OPERATE OUR WEBSITE. WHEN APPLICABLE, WE WILL OBTAIN YOUR CONSENT FOR THESE DATA TRANSFERS TO THE UNITED STATES.

Contact Us

Adfire Health

2 Landmark Sq. Suite 214

Stamford, CT 06901

Telephone Number: (+1) (914) 921-8800

E-mail address: privacy@adfirehealth.com

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