Target HCPs with 1:1 Healthcare Social Media Marketing
Improve marketing performance with social media advertisements to healthcare professionals.
The Challenge
Social Advertising to Healthcare Professionals Works
- Improve brand awareness
- Increase audience engagement
- Drive more leads
Where To Advertise
Advertise On The Social Channels HCPs Frequent Most
Facebook has advanced targeting capabilities that allow us to advertise to HCPs based on location and interests, and then we can retarget your website visitors.
Instagram captures the essence of visual marketing. Offerings that can leverage visual appeal tend to do well here.
40% of HCPs download health-related content from Twitter. Take advantage of this channel by sharing your brand’s content here.
YouTube
YouTube is the second largest search engine on the web and allows you to target video ads according to user searches, location, and more.
TikTok
TikTok allows HCPs to educate their audiences in fun and creative ways. Advertise on this platform to reach the 3.8 million HCPs using TikTok today.
Audiences on LinkedIn have 2x the buying power of average web audiences, plus they are 6x more likely to convert.
Our Data
Engage HCPs on Social Media With Adfire Health’s Data
Adfire Health will help you select, target, and engage the right HCP audiences with ThumbprintTM, our proprietary database.
Proprietary First-party Data
Our comprehensive and brand-safe data ecosystem allows healthcare marketers to utilize a database of 8.2MM+ healthcare professionals on social media.
Advanced Targeting
Further segment your audience by location, interests, demographics, retargeting, and more.
Privacy and Security
Adfire Health takes data privacy seriously. Our data complies with HIPAA, DAA, GDPR, and CCPA.
Adfire Health’s Capabilities
Delivering More Than Healthcare Social Media
Social advertising to healthcare professionals is a smart way to build your marketing strategy. But, there is more to consider. Adfire Health can help you make sense of it.