Increase Synergy With HCPs Through Cross-Device Marketing
Reach HCPs anywhere at any time on their smartphones, work computers, PCs, tables, TVs, and more.
Understanding Cross-Device Marketing
Maximize Your Brand Presence By Reaching HCPs’ Personal Devices
The average American has access to more than ten connected devices in their household. Cross-device marketing in healthcare targets healthcare professionals (HCPs) with ads or content across each device. The goal is to provide a seamless experience for HCPs, regardless of the device they use, and to increase engagement and conversion rates.
Reach HCPs Anywhere, Any Time
Optimize Your Ads Across Multiple Devices & Ad Environments
Mobile environments offer healthcare marketers a powerful platform for engaging HCPs via apps, web browsers, email clients, and more.
Advertising to HCPs on tablets is effective because of the portability, interactivity, personalization, cost-effectiveness, and data-collection capabilities these devices offer.
PC environments, particularly web browsers, provide brands with a larger screen presence, longer session times, increased audience reach, and better tracking and attribution capabilities.