Bring Your Campaigns to Life with HCP Video Advertising

Video Advertising: Propelling You into the Next Decade of Digital

Digital video, which reaches over 80% of the US population, gives you the opportunity to insert brand messages before, during, and after video content on streaming platforms (CTV and OTT) and premium websites. Given its stardom, it’s taking the advertising world by storm. Between 2019 and 2022, video ad spending will increase by more than 75%. This upward trend will continue given that 72% of people prefer video over text when learning about a product or service.

A Video Ad Type for Every Budget and Objective

The list of video ad types available is long, which means there’s a perfect option for any HCP campaign with any budget and objective.

In-Stream Video Ads

In-stream video ads play before (pre-roll), during (mid-roll), or after (post-roll) a video.

Non-Linear Video Ads

Non-linear video ads play simultaneously with the content—think overlay ads.

Out-Stream Video Ads

Out-stream video ads aren’t paired with any other content on the page.

Native Video Ads

Native video ads match the look, feel, and function of the web page on which they appear.

Interactive Video Ads

Interactive video ads let HCPs click, drag, and scroll with the video.

The Advantage of HCP Video Advertising with Adfire Health

You can only reach the peak of HCP video advertising if your ads land on the right screen. Reach proven healthcare audiences with Adfire Health and 1:1 targeting.

Better Reach

Working with Adfire Health to access a database of 8MM+ HCPs—that’s 99% of HCPs in the US. Use this to get your video ads in front of your target audience.

Proven Audiences

Segment your target list of HCPs by NPI number, medical specialty, and more. Engage them with mobile-first and immersive video ads that’ll get in front of high-intent HCPs, which stops you from wasting impressions.

More Engagement

Use HCP video ads to naturally engage your target audience in a way that’ll lead to more engagement. In fact, people are 27X more likely to click through online video ads than other formats. Continue your success as video advances—think 5G and out-of-home digital (DOOH) advertising.