Engage HCPs When They’re Prescribing
Understanding Point-of-Care Ad Inventory
Tired of trying to figure out how to connect with HCPs when they’re engaged and in the right mindset? Say no more. Point-of-care advertising can do that, reaching HCPs on all of the digital channels and devices they use in the workplace, including smartphones, desktops, and tablets.
Advertise to HCPs on non-endemic websites such as Buzzfeed, The New York Times, and ESPN.
Advertise to HCPs when they’re playing popular mobile games such as Candy Crush, Sudoku, and 2048.
Advertise to HCPs when they’re engaged with popular lifestyle mobile apps such as My Fitness Pal, CBS Sports, and TMZ.
Advertise to HCPs when they’re browsing medical websites such as WebMD, The New England Journal of Medicine, and Medscape.
The Advantages of Point-of-Care Advertising with Adfire Health
Let Adfire Health help you launch digitally driven point-of-care advertising campaigns that get you in front of HCPs when they’re in the medical mindset.
Add a digital layer to your point-of-care campaigns and reach 1.5MM+ HCPs on a 1:1 level across all digital channels and devices.
Traditional marketing can only go so far. Add a digital layer to your point-of-care campaigns, reach more HCPs, and increase the marketing touchpoints you need to close sales (it can take as many as 8 touchpoints to close a sale).
