Influence HCPs with Point-of-Care Advertising

Engage HCPs When They’re Prescribing

Point-of-care advertising has gone digital. Tap into location-based technology to deliver ads to HCPs when they’re within pre-defined locations, including offices, surgical centers, and hospitals.

Understanding Point-of-Care Ad Inventory

Tired of trying to figure out how to connect with HCPs when they’re engaged and in the right mindset? Say no more. Point-of-care advertising can do that, reaching HCPs on all of the digital channels and devices they use in the workplace, including smartphones, desktops, and tablets.

Advertise to HCPs on non-endemic websites such as Buzzfeed, The New York Times, and ESPN.

Advertise to HCPs when they’re playing  popular mobile games such as Candy Crush, Sudoku, and 2048.

Advertise to HCPs when they’re engaged with popular lifestyle mobile apps such as My Fitness Pal, CBS Sports, and TMZ.

Advertise to HCPs when they’re browsing medical websites such as WebMD, The New England Journal of Medicine, and Medscape.

The Advantages of Point-of-Care Advertising with Adfire Health

Let Adfire Health help you launch digitally driven point-of-care advertising campaigns that get you in front of HCPs when they’re in the medical mindset.

Meeting the Modern HCP’s Behavior

Add a digital layer to your point-of-care campaigns and reach 1.5MM+ HCPs on a 1:1 level across all digital channels and devices.

HCPs Are in the Right Mindset
Overcome the challenges of conversion-based campaigns by advertising to HCPs when they’re with patients. Deliver ads when HCPs are in the right mindset to increase sales and script lift.
Reach, Frequency, & Scale

Traditional marketing can only go so far. Add a digital layer to your point-of-care campaigns, reach more HCPs, and increase the marketing touchpoints you need to close sales (it can take as many as 8 touchpoints to close a sale).

Learn More about Healthcare Advertising

Reach More HCPs with Point-of-Care Advertising

Reach out today to see how Adfire Health can help