Boost Your Healthcare Campaigns with CTV & OTT Advertising

Bring Your Healthcare Campaigns to the Big (or Small) Screen

Connected TV (CTV) and Over-the-Top (OTT) advertising is like a rocket booster you can strap to your healthcare campaigns and spark a performance boost like never before. Scale your campaigns and reach HCPs when they’re at home streaming their favorite video content—and do it in a way with precise targeting and measurement capabilities.

The Meteoric Rise of CTV & OTT

Streaming services continue to gain in popularity. CTV and OTT users have surpassed 200MM and 197MM, respectively, with people spending over an hour a day streaming video. To no surprise, ad spend is following. Over 60% of digital marketers plan to allocate more of their budget to CTV and OTT in the coming year.

CTV vs. OTT: What’s the Difference?

CTV

A device that connects to a TV to support video content streaming—think Roku and  Amazon Fire TV.

OTT

Delivers video in a streaming or video-on-demand (VOD) format—think Hulu and Amazon Prime Video.

Making Sense of CTV & OTT Advertising Options

Both CTV and OTT offer an array of advertising solutions. While industry players offer different variations of the ad types, they all have the same goal: Connect with HCPs when they’re streaming video.
Ads that naturally weave in between the viewing experience. Just like commercials on linear TV, commercial ads across OTT and CTV are generally :15 or :30 seconds in length.

HCPs see ads when they’re on the homescreen or scrolling through content to stream.

Ads with a layer of interactivity, giving HCPs the ability to use their remotes to click and learn more about your product or service.

The Advantages of CTV & OTT Advertising with Adfire Health

Let Adfire Help help you activate CTV and OTT campaigns that lead to real business results.
More Engagement
Allocate your ad dollars to immersive and often unskippable inventory that can lead to higher engagement than other ad types. In fact, 73% of people said they prefer this type of service.
Lower Cost
Reach the same audience on CTV and OTT for CPMs up to 40% lower than broadcast TV buys (based on current industry benchmarks).
NPI-Level Targeting
Craft hyper-targeted audiences using NPI data and deliver ads directly to HCPs across popular CTV devices and OTT services, including Hulu, Amazon Prime, Amazon Fire TV, and Disney+.

Learn More about Healthcare Advertising

Reach More HCPs with CTV & OTT Advertising

Reach out today to see how Adfire Health can help

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