Boost Your Healthcare Campaigns With CTV & OTT Advertising
Reach HCPs when they are streaming their favorite video content.
Messaging your HCP Audience
The Meteoric Rise Of CTV & OTT
CTV vs. OTT: What’s the Difference?
Making Sense of CTV & OTT Advertising Options
Healthcare marketers should tailor their ad strategies to the environment where their ads will appear. Optimizing ads for each environment creates a consistent brand experience across multiple devices and touch-points, increasing brand awareness and engagement among HCPs.
Ads that naturally weave in between the viewing experience. Just like commercials on linear TV, commercial ads across OTT and CTV are generally :15 or :30 seconds in length.
HCPs see ads when they’re on the homescreen or scrolling through content to stream.
Ads with a layer of interactivity, giving HCPs the ability to use their remotes to click and learn more about your product or service.