Boost Your Healthcare Campaigns With CTV & OTT Advertising
Reach HCPs when they are streaming their favorite video content.
Messaging your HCP Audience
The Meteoric Rise Of CTV & OTT
Streaming services continue to gain in popularity. CTV and OTT users have surpassed 200MM and 197MM, respectively, with people spending over an hour a day streaming video. To no surprise, ad spend is following. Over 60% of digital marketers plan to allocate more of their budget to CTV and OTT in the coming year.
CTV vs. OTT: What’s the Difference?
CTV
A device that connects to a TV to support video content streaming—think Roku and Amazon Fire TV.
OTT
Delivers video in a streaming or video-on-demand (VOD) format—think Hulu and Amazon Prime Video.
Ad Placements
Making Sense of CTV & OTT Advertising Options
Healthcare marketers should tailor their ad strategies to the environment where their ads will appear. Optimizing ads for each environment creates a consistent brand experience across multiple devices and touch-points, increasing brand awareness and engagement among HCPs.
Commercial
Ads that naturally weave in between the viewing experience. Just like commercials on linear TV, commercial ads across OTT and CTV are generally :15 or :30 seconds in length.
Homescreen
HCPs see ads when they’re on the homescreen or scrolling through content to stream.
Interactive Ads
Ads with a layer of interactivity, giving HCPs the ability to use their remotes to click and learn more about your product or service.
The Adfire Health Advantage
The Benefits Of CTV & OTT Advertising With Adfire Health
Let Adfire Help help you activate CTV and OTT campaigns that lead to real business results.