Boost Your Healthcare Campaigns with CTV & OTT Advertising
Bring Your Healthcare Campaigns to the Big (or Small) Screen
Connected TV (CTV) and Over-the-Top (OTT) advertising is like a rocket booster you can strap to your healthcare campaigns and spark a performance boost like never before. Scale your campaigns and reach HCPs when they’re at home streaming their favorite video content—and do it in a way with precise targeting and measurement capabilities.
The Meteoric Rise of CTV & OTT
CTV vs. OTT: What’s the Difference?
A device that connects to a TV to support video content streaming—think Roku and Amazon Fire TV.
Delivers video in a streaming or video-on-demand (VOD) format—think Hulu and Amazon Prime Video.
Making Sense of CTV & OTT Advertising Options
HCPs see ads when they’re on the homescreen or scrolling through content to stream.
Ads with a layer of interactivity, giving HCPs the ability to use their remotes to click and learn more about your product or service.