Elevate Your Presence with HCPs At Conferences
Establish the importance of your brand during the height of market activity.
A Necessary Strategy
Reach Ideal HCP Audiences Before, During, and After Conferences
Healthcare professionals are often on-the-go, and reaching them can present a challenge. In 2022, a medical professional networking platform polled over 4,180 physicians and revealed that 56% of doctors plan to attend medical conferences in person. It’s important to reach HCPs while they are highly receptive to education and advancing their understanding of optimal patient treatment–as they prepare to attend medical conferences. This is the time to initiate a multi-pronged digital media approach so you can educate them about your brand and products. Adfire Health has specific marketing capabilities to help you achieve these goals before, during, and after important health conferences throughout the year.
Target 2.7MM+ NPIs and
5.5 MM+ Other HCPs
Adfire Health will help you identify, target and engage the right HCP audiences with ThumbprintTM, our proprietary database.
- Allergy & Immunology
- Emergency Medicine
- Infectious Diseases
- Internal Medicine/Primary Care
- Medical Genetics
Hone In On Your Audience With Geofencing
Geofencing narrows your HCP audience by creating a targeted radius around designated conference locations. It enables you to show ads to the HCPs at the exact conference center and popular destinations within 5 or 10 miles of your conference location such as hotels or restaurants. These ads should continue the conversation from previous interactions, but with more targeted messaging based on their previous engagement with your brand.
Adfire Extends Your Messaging
Create Consistent Education and Awareness Surrounding Your Brand
Adfire Health’s 1:1 specialty targeting before, during, and after the event will allow you to stay top of mind and keep the conversation going after the conference is over. We can help you reach the right audiences and increase brand awareness through custom bespoke digital strategies.
Reach HCPs anywhere at any time on their smartphones, work computers, PCs, tablets, TVs, and more.
Maximize your brand’s voice and reach the specific HCP audiences you want to attract.
Mobile & In-App
Drive brand awareness with highly targeted ads.
Mimic the form and function of the environment in which your ads are placed.
Deliver relevant messaging to HCPs at a critical point in the healthcare journey.
Use short and informative video advertisements to promote your healthcare brand.
Reporting & Measurement
Understand Who Is Converting Through NPI-Level Reports
We’re not finished when the conference ends. We analyze the impact of each conference campaign to provide insights and help you take the next best action. We’ll provide you with specific metrics from your campaign so you can continue to engage with the right leads from the conference.
In your report, you’ll receive:
- NPI-level engagement data on impressions, clicks, and conversions.
- Lead generation data and insights on new potential HCP segments.
- Deliverables in real-time on a daily, weekly, or monthly basis.
- Recommendations to continue achieving and exceeding your goals.
The Adfire Health Advantage
Medical Conference Support That Sets Your Brand Apart
Adfire Health helps you increase brand awareness before, during, and after important medical conferences. Through audience-targeting strategies, advanced advertising tactics, and a deep understanding of HCPs, we’ll help you get the important conversations started.