Comprehensive Measurement.
Actionable Insights.
Increase the likelihood of ongoing brand engagement and conversions.
NPI and User Level Measurement
Empower Your Marketing Team With Real-time Data
Use NPI and user level measurement to understand which HCPs are interacting with your marketing at the most granular level.
- Increase brand awareness and script lift with improved targeting of specific HCP segments.
- Customize daily, weekly, and monthly reports to gain understanding of HCP engagement.
- Optimize campaigns quickly and eliminate media waste with real-time insights into top-performing messaging, referring URLs or apps, and more.
Return on Ad Spend (ROAS)
Maximize Your Paid Advertising Budget
Maximize your ROAS by employing digital engagement strategies with the most receptive and engaged HCPs.
- Identify profitable HCP audience segments and recalibrate your targeting to drive more conversions
- Quantify the success of your marketing campaigns and understand their true impact.
- Optimize your budget by allocating spend to segments generating the most engagement.
Script Lift
Generate More Prescriptions With Targeted Ads
Maximize your ROAS by employing digital engagement strategies with the most receptive and engaged HCPs.
- Identify profitable HCP audience segments and recalibrate your targeting to drive more conversions
- Quantify the success of your marketing campaigns and understand their true impact.
- Optimize your budget by allocating spend to segments generating the most engagement.
HCP Engagement
Identify Which HCPs Are Interacting With Your Ads
Learn which HCP segments are engaging with what ad formats on which devices and channels so you can better optimize your digital healthcare campaigns.
- Assess the impact of your campaigns with insight into click-through rates (CTR), conversion rates, cost per click (CPC), and more.
- Improve media efficiency by investing in HCP segments that are actively engaged.
- Optimize performance by analyzing a wide range of factors including specialty, device type, geographic location, ad format and more.
HCP Awareness
Capture the Attention Of HCPs
Improve brand reputation, launch new products, and cultivate meaningful connections with target HCPs.
- Measure how well your audience segments recognize brands across different advertising environments.
- Assess the clarity and impact of your go-to-market messaging and maximize impressions.
- Compare awareness metrics against benchmarks to identify campaign strengths and weaknesses.
- Optimize digital strategies and tactics.
The Adfire Health Advantage
Measurement That Matters To You
Adfire Health developed Thumbprint™ to help healthcare marketers to measure and optimize campaigns that generate the outcomes that matter to them.