Contextual Healthcare Advertising is King
Future-Proof Your Healthcare Campaigns with Contextual Ads
Advertise to HCPs When They’re Consuming Relevant Content
Contextual advertising is the practice of placing ads based on the content of a web page and pre-defined keywords. This could mean an ad for a new Rx drug to treat pollen allergies in tandem with an article on The New York Times about rising pollen counts. It could also mean an ad for a new vaccine placed in an article on Yahoo that talks about the virus. This gives you an effective, efficient, and brand-safe way to deliver contextually relevant content.