About Us

Adfire Health is a healthcare advertising agency that offers programmatic, media, and creative services. We want the potential of our clients’ products and services to be realized. We know that the United States is arguably the most complex healthcare system in the world. We also know that there are so many good people who work tirelessly to improve healthcare by preventing illnesses, repairing injuries, and curing diseases.

We want to help. Here’s how we do it. Using our proprietary database and 1:1 NPI-validated targeting, we deliver powerful messaging to the right people, at the right time. Rather than casting a wide net, we help you hyper-target specific audiences — the exact decision makers you want to reach. 

What does this mean for you? Lower advertising costs with better results, more budget for R&D, and improved patient outcomes. That’s how we help our clients empower possibility.

Stethoscope in the shape of a Heart Beat on a EKG.

Our Team

We are small enough to care.

Richard Kaskel

CEO/Managing Partner

Lilia Tse

Vice President of Sales

Caitlin Barasa

Managing Partner - Marketing & Product

Kathy Leclair

Ad Ops Manager

Henry Cordova

Senior Graphic Arts Manager

Harvey (Wei) Hao

Data Analyst

Jie Emily Wang

Data Analyst

Selin Zenginkinet

Associate Director, Programmatic Trading

Ken Tse

Business Development Executive

Jess Rhodes

Data Analyst

Zev Newman

Senior Content & SEO Manager

Mario Madzaric

Web Developer

Our Values

They are part of our DNA.


Innovation is more than just a new idea, product or service – it is the process of uncovering the best way to do something. We strive to offer something unique to our customers by predicting their challenges and offering solutions before they arise. 


The most influential people in the world did not get there alone. They were part of a community of friends, peers and mentors that helped inspire them to achieve more. We want to work with each other and with our customers to create solutions that help our community at large.  


Studies have shown that positive thinking has overwhelming benefits. It can improve physical health, it reduces stress, it builds trust, it enables productivity and it breeds success.  We don’t know of any other way to be. 


The need for transparency is essential for improving our healthcare system. We believe in open and truthful communication between an organization, its employees and its customers or potential customers. 


We all face obstacles. The way to overcome them is to work through them. At Adfire Health, we do not give up until we find a solution. 

Our Partners

Empower Possibility.