Reach HCPs With Native Healthcare Advertising
Mimic the form and function of the environment in which your ads are placed.
Ad Engagement That’s Out Of This World
Native Ad Types
Native Ads That Attract HCPs
Native healthcare ads come in many shapes and sizes, giving you the ability to craft them in a way that meshes with your target HCP and their online behavior.
In-Feed & In-Content Ads
In-feed or in-content ads appear alongside other content in a newsfeed or list of content. HCPs see this type of native ad while scrolling the listings of article summaries, typically occurring in content feeds, product feeds, and social feeds.
Content Recommendation Ads
Content recommendation widgets are a form of native advertising where an ad or paid content link is delivered via a widget, typically at the bottom of an article, displayed beside, between, or below editorial content or other paid content.
Branded content is published in the same format as the publisher’s site. These editorial-style ads are generally created in conjunction with the publisher’s content teams.