The 8 Best Pharma & Healthcare Marketing Conferences in 2024

The 8 Best Pharma & Healthcare Marketing Conferences in 2024

Recent years have presented healthcare marketers with more challenges than any other time in history. Healthcare marketing professionals have had to learn a whole new way of operating. On top of that, marketers now have to understand and tend to the changing needs and priorities of both HCPs and patients. We get it. It’s a lot.

Fortunately, the pharma and healthcare marketing community offers plenty of support and resources, and we’re here to help you find them. Here’s a list of the top healthcare digital marketing conferences to attend in 2024.

2024 BioPharma eMarketing Summit

March 27-28, 2024

Philadelphia, PA

2024 BioPharma eMarketing Summit will give you answers to questions like: What are the best strategies for engaging HCPs and patients? How do I build a healthcare marketing industry strategy that works in 2024? How can marketers capitalize on the digital transformation taking place in current times?

Some of the topics you can expect to learn about include capitalizing on generative AI, building a content supply chain, and marketing strategies driving healthcare. Some of the featured speakers at the 2024 conference include Rand Fishkin, Bryan Cohen, John Nosta, Marsha Hartman, and Danny Flamberg.

DigiPharma Connect 2024

March 11-13, 2024

Hilton Head Island, SC

DigiPharma Connect 2024 is a healthcare marketing conference for senior-level pharma and biotech marketers. Attendees will have the opportunity to network, hear from relevant vendors, and discuss industry trends.

Some of the topics include “Omnichannel Check-in: Evaluating Your Current Omnichannel Position,” “AI-Powered Healthcare: How AI is Reshaping Content Generation, Research Insights, and Patient Engagement Strategies,” and “Elevating Your Brand: Pioneering The Next Era Of Digital Patient Engagement.”

Pharma USA 2024

March 26-27, 2024

Hilton Head Island, SC

Pharma USA 2024 is one of the premier pharma marketing conferences for healthcare innovators. Attendees will have access to 100+ speakers, 15+ interactive sessions, and 40+ case studies.

Some of the keynote speakers include Reshema Kemps-Polanco of Novartis, Gabriele Ricci of Takeda, Maya Martinez-Davis of GSK, and Myrtle Potter of Sumitomo Pharma America.

14th Annual Meeting – Becker’s Hospital Review

April 8-11, 2024

April 16-17, 2023 — Virtual Event

Chicago, IL & online

14th Annual Meeting – Becker’s Hospital Review is an ideal conference for healthcare executives in the hospital marketing space. Some of the topics that’ll be discussed include C-suite strategies, population health, clinical leaders + patient safety, academic medical centers, and nurse leadership.

The list of speakers includes over 550 C-suite speakers from hospital and health systems, as well as big names, such as Martha Stewart, George W. Bush, Bill Belichick, and Michael Strahan. While Becker’s isn’t solely a hospital marketing conference, there will be plenty of opportunities and sessions for hospital marketers.

Healthcare Marketing & Physician Strategies Summit 2024

April 17-19, 2024

Las Vegas, NV

Healthcare Marketing & Physician Strategies Summit 2024 is a conference where important healthcare marketing, communication, digital, and physician relationship challenges are identified and tackled head-on. Senior-level healthcare execs will share actionable strategies and solutions.

The 2024 conference includes topics, such as “Building a Strong Service-Line Focused Marketing Plan,” “The Changing Role of Digital in Health Systems,” and “Ask a Doc: Secrets of Marketing With, To & For Doctors.”

Digital Healthcare Innovation Summit (DHIS) 2024

West Coast — February 6-7, 2024

East Coast — June 5-6, 2024

West Coast — La Jolla, CA

East Coast — Boston, MA

Digital Healthcare Innovation Summit (DHIS) 2024 is a conference for leading healthcare innovators, investors, providers, policymakers, and payers. Attendees will have access to panel discussions, networking opportunities, keynote talks, and live Q&A sessions.

Some of the agenda topics in 2024 include “Landing Commercial Contracts with Large Healthcare Enterprises,” “Generative AI in Healthcare: Hype or Hope,” and “Exploring Current Financing Trends and the Evolving Landscape of Digital Health Ventures.”

SHSMD Connections 2024

October 13-15, 2024

Chicago, IL

SHSMD Connections 2024 covers a variety of topics, including healthcare marketing, PR, business development, and strategic planning. At the 2024 conference, attendees have access to peer-to-peer knowledge sharing, hands-on solutions from vendors, and timely and innovative sessions from leading experts.

Some of the 2024 topics include population health/social determinants, emerging technologies (AI, ChatGPT, Virtual Reality, other), and physician relations/strategies.

HLTH 2024

October 20-23, 2024

Las Vegas, NV

HLTH 2024 brings together 7,000+ industry leaders to solve healthcare problems and find ways to improve health. Attendees will have the chance to interact with payers, providers, pharma companies, startups, investors, government representatives, industry analysts, and more.

HLTH 2023, had 10,000+ attendees, 350+ speakers, and 900+ sponsors.

Pharma & Healthcare Marketing Conferences in 2024: Finding the Right One for You

With so many conferences geared toward pharma and healthcare marketers in 2024, it can be challenging to figure out which ones to attend. The good news? They all offer amazing opportunities to network with healthcare marketing leaders, learn tips & tricks, and expand your industry knowledge. Here’s to making 2024 your best marketing year yet!

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